Millennials spend 10 hours a week on dating apps
In news that might not be surprising to anyone whose favorite method of dealing with a breakup is to immediately re-download Tinder, millennials who use dating apps spend an average of 10 hours per week swiping.
The dating app Badoo gathered this data based on its user data and a recent survey of millennials. They pointed out that this “equat[es] to 16.8% of the average lifetime,” adding, “that’s quite a bit when you think about it!”
Um, that’s for damn sure!
But the good news, anecdotally at least, is that most people aren’t going to spend such an insane amount of time on a dating app every single week for the rest of their lives. In our experience, your dating app usage peaks a few weeks after you download the apps post-breakup, and the hours logged each week go down as time goes on.
Also, just to be clear, we’re not judging anyone for the time they spend on dating apps. Those things are engineered to be addictive.
Badoo unpacked a few other statistics for us as well. Men spend more time than women on apps. Guys swipe for 85 minutes a day, 9.7 minutes per session, while girls swipe for 79 minutes a day, 7.6 minutes each session.
Weirdly, the ladies log in more frequently than guys do: 10 times a day, compared to guys’ nine times a day. The guys just cram more activity into each login.
They also found the best time to use an app if you want matches is Monday evening between 8 and 10 p.m. And in January, there’s are 23% more new active users than any other month, which makes sense — it’s a cold world out there, literally.