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  1. The New Fitness Uniform Is Changing How Brands Grow

    Activewear used to live mostly inside gyms. Today, it appears almost everywhere. From early morning workouts and coffee runs to long travel days and casual evenings out, performance apparel has become the everyday uniform for a generation that treats movement as part of daily life. As the category has expanded, however, much of athleisure has

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  2. JennyFax Finds Beauty in Contradiction for Spring/Summer 2027

    For Spring/Summer 2027, JennyFax finds inspiration in the contradictions that shaped designer Jen-Fang Shueh’s world. Titled Just Don’t Be Happy, Don’t Be Happy, the collection takes its name from a personal philosophy rooted in her upbringing—the lingering belief that becoming too happy or celebrating too much might tempt fate, and that a little caution could

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