Beyoncé’s Just Turned ‘Lemonade’ Into Watermelon With This New Investment

Beyoncé has just announced her investment in WTRMLN WTR, a company that sells bottled, cold-pressed watermelon juice by partnering with American farmers to use melons that would typically be thrown out due to their unattractive appearance.

This investment comes soon after the release of Beyoncé’s sixth studio album, LEMONADE, which she debuted on HBO last month. LEMONADE charged in at No. 1 on the Billboard 200, giving the superstar her sixth chart-topper. The project sold more than 600,000 copies in the first week of sales, and every one of its singles debuted on the Billboard Hot 100 chart.

So, why WTRMLN WTR? Bey sees this partnership as more than just a business move.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

WTRMLN WTR seems to think so too.

“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said company founder Jody Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”

WTRMLN WTR has officially been added to the growing list of businesses backed by Beyoncé. Other investments include Ivy Park clothing line and the growing Parkwood Entertainment record label. Seems like somebody’s planning to take over the world with business investments made separate from Jay Z!

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