A Doll Line for Girls Of Color Just Slayed On “Shark Tank”
This is so awesome!
On Fridayâ€™s episode of â€œShark Tank,” Angelica and Jason Sweeting pitched their company â€œNaturally Perfect Dollsâ€ to the showâ€™s investors in hopes of securing a $200,000 investment for their company.
The couple explained that they were looking to redefine the standard images of beauty in childrenâ€™s toys by starting their own line of multicultural dolls, hoping to give little girls of color a positive reflection of themselves on store shelves.
â€œNaturally Perfect Dolls aims to change the standard of beauty one doll at a time while encouraging self-acceptance, diversity and letting girls know that they can be whatever they want to be,â€ Jason saidÂ in his pitch. â€œI mean look at us, right? Weâ€™re all a little bit different. But our differences shouldnâ€™t be ignored. In fact, they should be accepted and celebrated!â€
Angelica and Jason explained that the idea for the company came from an incident after a book fair with their daughter, where she profusely cried on the car ride home.
â€œFinally when she calms down, we say, â€˜Hey babe, whatâ€™s wrong with you?â€™â€ Jason said. â€œShe says, â€˜Dad, Iâ€™ll never be beautiful. I need yellow hair and white skin so that way I can be beautiful.â€™ And we were totally devastated.â€ Â
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Although the sharks loved the idea, they were hesitant to make offers due to dollâ€™s high prices of $84.99 and the failure of other multicultural doll lines created by larger companies.
However, the founders’Â story really resonated with judge and FUBU creator Daymond John, who proposed an investment of $200,000 at 30% ownership, 60% for the founders and 10% for charity. The couple gladly accepted the offer, ensuring that the dolls would be mass produced.
The â€œNaturally Perfect Dollâ€ line includes four different dolls of varying hair types and colors, skin shades and facial features true to women of color. An affirmation book as well as a t-shirt featuring the characters are also available for purchase.
(H/T The Huffington Post)