Heidi Slimane has officially found another campaign star, and she’s like really really REALLY iconic.
First Céline broke the internet with its spring 2015 ads featuring Joan Didion. Then Calvin Klein and Balmain chose to feature celebs like Justin Bieber, Kendall and Kylie Jenner, Kim Kardashian, and 90s supermodels Cindy Crawford and Naomi Campbell. But today, Jane Birkin has officially been announced as the new face of Saint Laurent’s “Le Smoking” campaign. And oh my gawd!
If you don’t know, Jane Birkin is a model, actress, and singer from the 60s and 70s who lived her life setting trends while everyone else followed them. Yeah, true fashion symbol type of shit.
Headed and photographed by Saint Laurent’s creative director, Hedi Slimane, Jane poses in Le Smoking tuxedo, which has been a signature of the label since the 1960s. Previously, Hedi has featured the likes of Joni Mitchell, Courtney Love and celebrity offspring Dylan Lee — but JANE BIRKIN?! Yeah, this one takes the cake.
I mean, Hermès did name a handbag after her for a reason!
Salinas returns to Fashion Rio with a show that stitched Brasilidade, nature, and movement—and opened a new space for beach wear fashion. The collection is a contemporary take on the natural world, drawing on the symbolic power of Brazilian birds like bem-te-vi, macaw, and sunbirds . Then the cherry on top of this beautiful show
Normando the iconic fashion duo , is the thread that ties together a rich tapestry of the Amazon with fashion at the helm. This new collection is Oscar worthy or ready for a night at the beaches of Rio . Dive in to be transported to a new universe where breathtaking silhouettes rule . Foto:
There’s a moment every year when fashion stops being just fashion and becomes spectacle. Coachella is that moment. A massive stage where music provides the soundtrack to a non-stop runway show, where every outfit is designed to be seen, photographed, remembered. And in spring 2026, there’s one element appearing across every feed, beneath every stage,
Designer Pedro Andrade, of Piet vibes with a wild mashup of reggae grooves, punk edge, and football swagger, all stitched together with a dash of street-smart charisma. He rolls through with a power duo: his own creative spark and a slick collaboration with Pool, the coolest drop from Riachuelo’s fashion squad. Think late-night city lights,
