Why using plus size models can make brands more money
More and more brands are stepping up and using models that represent a wide variety of sizes, which is awesome.
And according to a recent study, there actually may be more benefit than just body-posi street cred for the company using plus size models than they originally thought.
A study done at FSU found that not only does viewing plus size models make women feel better about their own bodies when compared to the women who viewed straight size models (no shit, Sherlock), but it actually made the women remember the models more distinctly.
Basically, the study found that women paid less attention to straight size models and they were more likely to remember plus size models.
It makes sense when you think about it. We’re all pretty used to seeing skinny models promoting everything from dresses to laptops, so when we see another size-two model smiling back at us with a loofah in her hand, we’re probably just going to ignore the ad like we do with the zillion other ads we see every day.
But when we see something we’re not as used to seeing, like Denise Bidot slaying a Lane Bryant ad in the subway, we’re going to stop and take notice. And maybe, just maybe, we’ll look up Denise on Instagram because we think she looks like the type of girl that will go to brunch and eat chicken and waffles with us – you know, someone relatable.
And then, maybe we’ll buy some Lane Bryant underwear. Or, at the very least, we’ll remember that Lane Bryant ad the next time we think of plus size underwear.
I mean, just look at Aerie. Their brand has become kind of synonymous with their campaigns that use “real girls,” and it seems that their brand recognition and loyalty has gone up because of that.
If it’s not broken, don’t fix it… but the tired concept of using the skinniest model you can find is clearly broken – and it looks like plus size models are fixing it.