Sofia Richie Is Modeling For Chanel Now

It might be easier for your tweed-loving grandmother to find something she wants to buy from Chanel these days than it is for you, but Karl Lagerfeld isn’t letting a little sartorial dry spell get in the way of his millennial outreach program.

His plan? Instead of making clothes that young people want to buy, he’s getting young people like Sofia Richie and Lily-Rose Depp to walk in them.

Sounds like a fool-proof plan, right?

Both Sofia and Lily made their Chanel runway debuts in the annual Metes d’Art show, which if you’ll remember is the event that made Lily-Rose Depp into an it-girl overnight last year.

Surprisingly, although Depp has stared in multiple Chanel campaigns over the past year, the runway has eluded her until now.

When Lily-Rose flashes a smile at ME! With Chanel at the Ritz @lilyrose_depp @chanelofficial @ritzparis

A video posted by Virginie Mouzat (@virginiemouzat) on

Her walk still needs a little bit of work before she’s ready to achieve supermodel status, but we’ve seen models start off with worse runway walks.

Meanwhile, Sofia, whose had about zero involvement with Chanel thus far, made her debut looking like a secretary who took a wrong turn on the 405 and ended up at Coachella.

#chanelcosmopolite #chanelmetiersdart show ⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️

A video posted by @gulenyelmen on

Oh, Karl.

Whatever are we going to do with you?

[H/T People]

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