Megababe Pamela Anderson Stars in Missguided’s Latest Campaign
Missguided just unveiled its spring and summer collection campaign starringÂ the ultimate pin-up girl, Pamela Anderson.
The collection pays homage to Pam’s Baywatch days withÂ a low-cut red swimsuit, but more than that, it celebrates Pam asÂ the iconic bombshell that she is.
The campaign is all big hair, shiny tiaras, faux fur, and pink money â€“ a.k.a. goals.Â Creative director and stylist Soki Mak and Swedish artist/photographerÂ Arvida Brystom came together to create the unforgettable photos.
“As a fun and boldÂ brand, we believe inÂ championing confidence andÂ empowering women,” Nitin Passi, founder of the brand, said in a release. “Pamela Anderson isÂ the ultimate babeÂ andÂ original pin-up for that. She’s iconic.”
For Passi, it’s all about being bold, confident, and sexy.
“We wanted to create something daring and iconicÂ that really tells peopleÂ who we are -Â tongue in cheek, fun and confident,” Passi continued. “Pamela‘s like our MissguidedÂ spirit animal – sheÂ embodies our brand attitudeÂ and resonates with a large proportion of ourÂ audience who grew up in 90s. We also wanted to spark some conversation. Itâ€™s definitely aÂ bold move for us.”
If you’re ready to take in howÂ effortlessly sexy PamÂ is in Missguided, keep scrolling.