Megababe Pamela Anderson Stars in Missguided’s Latest Campaign

Missguided just unveiled its spring and summer collection campaign starring the ultimate pin-up girl, Pamela Anderson.

The collection pays homage to Pam’s Baywatch days with a low-cut red swimsuit, but more than that, it celebrates Pam as the iconic bombshell that she is.

The campaign is all big hair, shiny tiaras, faux fur, and pink money – a.k.a. goals. Creative director and stylist Soki Mak and Swedish artist/photographer Arvida Brystom came together to create the unforgettable photos.

“As a fun and bold brand, we believe in championing confidence and empowering women,” Nitin Passi, founder of the brand, said in a release. “Pamela Anderson is the ultimate babe and original pin-up for that. She’s iconic.”

For Passi, it’s all about being bold, confident, and sexy.

“We wanted to create something daring and iconic that really tells people who we are - tongue in cheek, fun and confident,” Passi continued. “Pamela‘s like our Missguided spirit animal – she embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s. We also wanted to spark some conversation. It’s definitely a bold move for us.”

If you’re ready to take in how effortlessly sexy Pam is in Missguided, keep scrolling.

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