Owning Her Power: Alex Zamora Is Doing It All, Her Way
Confidence isn’t always loud—but when it’s authentic, you can feel it from across the room. That’s exactly the kind of presence Alex Zamora brings to the table. Whether she’s turning heads on a red carpet, stepping into a new role on camera, or exploring her creative side behind the scenes, she does it all with unapologetic energy, a strong sense of identity, and a whole lot of heart.
With a background in tech and corporate America, she’s not your typical content creator. “[People think,] ‘Oh, she’s just a pretty face…’ But I run my social media like a business,” she says. Strategic, intentional, and surrounded by a sharp team, she’s built her platform with precision—and a whole lot of hustles. “Girls can be bosses,” she adds. “Some of the biggest entrepreneurs in the world are women.”
But that sharp business mind doesn’t come at the expense of joy or self-expression. She’s deeply tapped into her creative energy—especially when it comes to glam. “I love full glam. I love doing makeup. But I also love going without it. I recently stopped using filters on social media completely, and it’s helped me feel even more confident in my natural beauty,” she shares. For her, glam isn’t about hiding—it’s about art. “When I go into a shoot, I don’t give input to the makeup artist. I see myself as a blank canvas. I want them to bring their vision to life.”
That same collaborative energy extends to how she shows up at events. “I’m a bubbly person. I love getting to know people. I think just being myself has helped me make real connections on carpets and at appearances,” she explains. “It’s all about staying true to who I am—and I’ve got an amazing team that helps me stay grounded in that.”
Authenticity is clearly her superpower. From talking openly about body image and sexuality to breaking down outdated stigmas around femininity and sex-positivity, she doesn’t shy away from the topics that matter. “I have no problem being that temptress, that sexy woman—being a representation of that for other women and showing that it’s okay to be really and fully a woman,” she says.
Right now, she’s riding the momentum of an already multi-dimensional career. She’s modeled, acted, walked her first runway at Miami Swim Week, and is set to attend Paris Fashion Week. But for her, this is just the beginning. “I want to do everything. I model, I act, I sing—I want to be a well-rounded, well-versed creative,” she says. Scripted roles and music are next on her list, and she’s manifesting major moves.
As for what brings her peace in the chaos? “Self-care,” she says without hesitation. “Facials, massages, investing in my body and wellness. And recently, I’ve been getting more into making outfit reels and creative content—it’s been fun to showcase another side of myself.”
And if you’re wondering what she’d wear on her dream red carpet? Picture this: edgy Balenciaga energy—sleek black, chrome accents, platform boots, and skin that’s shown off with confidence and style. “I love to show my midriff, my legs, my arms… but always keep it chic,” she smiles.
She’s not trying to fit in. She’s building something that feels entirely her own. And if the last few years are any indication, Alex Zamora is just getting started.
Follow her on Instagram @iamalexzamora and TikTok @alexzamoraofficial to keep up with her latest work.
Credits:
MUSE:
Alexandra Zamora @iamalexzamora
PRODUCTION/PR:
Burgerrock Media @burgerrockmedia
Irma Penunuri @burgerrock
PHOTOGRAPHER:
@media_honeyy
VIDEOGRAPHER:
Karla Gonzalez
@karlitaa21
MAKE-UP ARTIST:
Breeana O’dell @odellbeautyy
HAIR STYLIST
Darcy Aguayo @darcyaguayo
PRODUCTION ASSISTANT:
Melissa Delgadillo
@pauxlette
