Clementaum Turns the Dancefloor Into a Spectacle
Clementaum belongs to a new generation of artists who understand the dancefloor as a form of spectacle. Blending music, performance, and image-making, her presence evokes the energy of a pop star while remaining deeply rooted in the club culture that shapes her identity.
Through fast-paced beats, tribal percussion, ballroom references, and an aesthetic profoundly connected to Brazilian queer culture, the artist has built a universe of her own. Her work merges electronic music, Latin influences, funk, techno, and attitude in sets that move fluidly between sound, behavior, and stage presence with intensity and personality.
In recent years, the DJ and producer has expanded her presence both in Brazil and internationally, establishing herself as one of the most compelling names of the new generation of Brazilian electronic music. Her catchphrase “Vai DJ mais forty,” immortalized in the track Sequência Cunt by Pedro Sampaio, transcended the clubs and became a nationally recognized phenomenon, further amplifying the reach of her artistic identity.
There is something magnetic about the way she connects with her audience. Her energy exists somewhere between euphoria and freedom, creating moments in which the dancefloor stops being merely a party space and becomes a site of encounter, celebration, and collective expression.
Her trajectory also reinforces a direct relationship with fashion, performance, and image-building, elements that further expand the power of her creative universe. As her sound crosses borders and conquers dancefloors around the world, the artist continues transforming electronic music into an aesthetic, sensory experience deeply connected to the spirit of the present moment.
There is a natural theatricality in her presence, but also a creative precision that sustains everything happening around her. From the dancefloor to the visual language, from rhythm to atmosphere, there is an artist who fully understands the complete experience of contemporary entertainment.
And perhaps that is precisely why she seems to occupy an increasingly rare space: that of someone who transforms the DJ booth into a stage and the dancefloor into a collective spectacle of freedom, sweat, and celebration.
FEATURE INTERVIEW:
How was Clementaum born, the DJ and producer you are today? What sparked this artistic identity and the desire to take on this name and this project?
It all started with a love for parties, fashion and music. That trinity is what led me to become a DJ. I was always the person living on the dancefloor, observing everything: the sound, the looks, the energy. Becoming a DJ just felt natural. Music production came later, because I wanted to play my own songs, things that had my face on them, my sonic identity. I wanted to build the complete Clementaum universe. And the name came from my last name, Clemente. But it also has to do with this habit I’ve always had of being the catchphrase girl, who slaps AUM onto the end of everything. keska.
It’s part of who I am. And that’s how Clementaum was born.
You’ve collaborated with major names in the Brazilian scene, like Pedro Sampaio and Pabllo Vittar. What were those experiences like for you, both creatively and personally? And what are your dream collaborations for the future?
They were completely different experiences, but both changed my life. With Pabllo, I consider it a watershed moment. Making a remix for Pabllo Vittar pushed me to work intensely, to go deeper as a producer. And I even got to bring a friend of mine in on the remix with me, which made everything even more special. It took me to a whole other level of recognition, so much so that it was the year I was nominated as Musical Producer at the WME Awards. Pabllo gave me the opportunity to establish myself as an industry producer. It was incredible.
With Pedro Sampaio, the story is different. He picked up a sample from my sample pack and that’s how I ended up on “Sequência Cunt.” I didn’t have an active role in creating the track itself, but it has everything to do with my universe, you know? The catchphrase, the synth, the fan phenomenon… it’s a song that speaks directly to me. And the visibility it brought was insane. Pabllo gave me credibility as a producer. Pedro gave me reach.
My dream collaborations: Anitta, LA MAYORZONA. Obviously. Fernanda Abreu, an incredible artist I admire deeply and who speaks so much to my universe of inspirations. I think something IQUINIC could come out of it. Daniela Mercury, mainly because of the energy match. Can you imagine how IQUINIC that generational encounter would be? Dreaming big: me, Daniela Mercury, and the Olodum percussion. It would be everything. Badsista, always and forever one of my biggest references in this world.
How would you define your sound, the musical identity that guides your productions and sets you apart in the scene?
First and foremost: percussion. Drumming, heavy beats, tribal energy.
Then come the funk vocals. That energy of excitement, of shouting. My sound is deeply tied to performance, so it’s joyful, happy, but it can get harder too, high BPM when it needs to. Let’s put it this way: it’s percussion, it’s groove, it’s fans, it’s funk, it’s feeling free. Euphoria. I want to see my audience happy, sweating, living that moment with me. It’s about creating that collective experience of joy and freedom on the dancefloor.
You are a popstar, and watching you live it’s clear how much the audience surrenders to your performance. What is it like to be on stage and feel that wave of collective emotion pass through you?
I always say it changes my whole day. I could be having a terrible day, everything going wrong before the show, but the moment I step into the booth and see people happy, everything shifts. Being able to awaken a feeling of joy in people also awakens something in me. It’s a very real, very powerful energy exchange. Every show, my life changes a little bit, and I feel happy making people happy. That’s why I do what I do.
What can you tell us about what’s coming? Do your upcoming releases bring any new artistic direction, sonic experimentation or surprises your fans aren’t expecting?
I want to keep doing sonic experimentation within Latin electronic music, always connected to the queer scene, especially in Brazil. That’s my essence and I’m not letting go of that. And I have plans to release a closed project, still not sure whether it’ll be a mixtape or an album, but I’m working on it and I’ll do everything I can to make it a priority. I really hope that plan comes to life soon.
Does being a DJ mean living in “forty mode” all the time, or do you keep a quieter side just for moments off the dancefloor?
No, I always separate Clementaum from Gabriella. When I step into the booth, it’s Clementaum running the show: all the energy, all the performance, all the attitude. When I’m out there connecting with fans on show day, that’s Clementaum too. But during the week, it’s Gabriella taking care of Clementaum. Going to Pilates, drinking water, resting, getting organized. Gabriella is the one who looks after me so that Clementaum can exist with all that energy on stage. It’s a necessary balance. I have to take care of myself to be able to give everything when I step up there. That self-care is a necessity. If I don’t take care of Gabriella, Clementaum doesn’t exist the way you all know her.
If you weren’t working in music, what other career path do you imagine you would have followed?
Music wasn’t something I chose. It chose me. Because what I had chosen was fashion. I studied fashion, I graduated in it.
But then music chose me. The nightlife chose me. And I just answered the call. I believe that if it hadn’t been music, I would have stayed in fashion. But honestly? Maybe it wouldn’t have worked out. Music was the right path for me, even when I didn’t know it yet.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Editor Brazil: Leonardo Loreto (@leonardoloreto)
Writer: Gillian Caetano (@gilliancaetano) , (@gcaetanocomunicacao)
Photographer: Mateus Aguiar (@mateusaguiar)
Photography Editor: Kaio Cesar (@kaiocsr)
Makeup Artist: Marina (@m431n4)
Wardrobe: (@stella_pilagallo assist) , (@nereszinho)
Special Thanks: (@jaaolucasca)
