Jaira Burns’ new video promotes kicking back and smoking up
Interscope’s newest pop star and one of our Girl Cult 2017 performers has created a genre of her own called “dark pop,” which stems from the nostalgia she feels towards her upbringing. It’s a magical combo of rural and urban surroundings on the East Coast. Though her career is just starting off, Jaira’s moody, textural music was even handpicked as the musical backdrop for the Balmain x Beats campaign featuring Kylie Jenner.
She just dropped a video for her latest single, “High Rollin,” that gives us an inside look on Jaira and her squad kicking back and smoking up. Jaira goes on tour at the beginning of 2018 with one of our fav Australian-born songstress Wafia, but in the meantime, check her new vid out below!
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