Coachella Is Suing Urban Outfitters
Most people would probably assume that Coachella and Urban Outfitters are BFFs. After all, they both kind of cater to the same people and the same vibe.
Well, we were all wrong.
In fact, Coachella is legit suing Urban Outfitters, according to Rolling Stone.
The reason? Urban Outfitters’ brand Free People had some items on their site that used the word “Coachella” in the title, for example their “Coachella Valley Tunic” or the “Coachella Pocket Tank.” The clothing didn’t say “Coachella” on the actual pieces, but having it in the title of the item was enough, apparently.
Coachella previously demanded a cease and desist on the clothing, but Urban Outfitters didn’t seem to give a f*ck, so now they’re being taken to federal court for “trading on the goodwill and fame” that is associated with the Coachella name, according to NYLON. Coachella also claims that Urban was trying to misdirect customers who were searching for the festival online, according to The Fader. This is questionable, but whatevs.
This is kind of confusing, because yes, Coachella is the name of the festival. But it’s also the name of the valley in Indio, California, where the festival takes place. The Coachella festival people didn’t coin the term Coachella, you know? Coachella has also allowed brands like H+M to use their name for festival clothing, but only if they signed a licensing agreement, which Urban Outfitters allegedly did not.
The people behind Coachella want Free People to remove the items in question, and to admit their “mistake” through “corrective advertising,” according to NYLON. No sign of Coachella is on the Free People site any longer, but it’s possible they are still selling the items in question in their brick and mortar stores.
Why does it seem like Urban Outfitters is always in trouble? I guess you can’t please everyone in the $80 crop top industry these days.