Brray’s Comeback to the Core, Reimagined
“Querida Muerte” isn’t just a track; it’s a homecoming to where it all started for Brayy. Reggaeton is his heartbeat, but he’s bringing back that old Brray—augmented by the life he’s lived and the fire he’s carrying now. This concept is different, and that difference is what sparks the hype. In our exclusive interview, we dive deeper into what fans can expect from him in 2026 and beyond. Keep reading to learn all about his iconic comeback.
FEATURE INTERVIEW:
Your latest release Querida Muerte blend melodic trap with gritty street narratives. How has your approach to music evolved in your sound and most recent project, and what new sonic experiments are you most excited about?
“Querida Muerte” is me going back to where it started. Everyone already knows reggaeton is my thing, but what some people don’t know is that I started out doing trap and rap. I want to bring back that old Brray, but with the life I have now. This track has a different concept, and that’s what excites me – it’s not more of the same.
You’ve collaborated with a range of artists across the urbano spectrum from Bad Bunny to Anitta. Which collaboration pushed you to expand your vocal or production palette the most, and how do you decide which artists align with your creative vision?
Puerto Rico’s sound has influenced global reggaetón and Latin trap for decades. In your music, how do you balance authenticity with universal themes that resonate with audiences beyond the island?
Music has no rules or limits, and Puerto Rico is more in style than ever, so it’s easier to stay authentic without having to generalize. At the end of the day, Latinos speak the same language – and if you don’t understand it, you still dance to it anyway.
Many of your tracks blend street realism with intimate, personal moments. Can you share a recent song where a personal experience steered the storytelling, and what you hope listeners take away from it?
I have a track that’s one of my upcoming singles. On “La Sacra Familia”, I talk about the struggles in my career – how people see me only for the money, the ones who didn’t push toward the same goal but still wanted to win the race, my family, the hypocrites… basically, everyday life.
With changes in streaming, social media, and label dynamics, what has been your strategy to maintain artistic control while reaching a growing international audience? Are you pursuing or planning any new partnerships or ventures?
I’m an artist who doesn’t put limits on releasing music – it’s just about getting organized, and that’s what I’m working on. This year I plan to go city by city and really tap into the places that support me, since I’ve never done that before.
On top of that, I’m entering a new phase as a CEO of a label, a management company, and also stepping into my era as a streamer. Nowadays, it’s not just about the music – there has to be a movement and a product people want to be part of or understand your story.
You kind of took a full 360 with a whole new look! What made you create this change mentally and physically?
I’ve always been good-looking, but that was never my calling card. So I decided to make this change for my health, but also because I know the potential I have and it’s something I hadn’t used as a tool for growth in my career. Get ready – I’m coming as a model haha.
How is your creativity disrupting the urbano music landscape? What do you want everyone to take from this project?
Music is very saturated right now – it’s disposable and it feels like everything’s already been done. With this new project, I’m trying to connect more with people’s emotions and build a stronger connection with the fanbase that asks me for music that isn’t reggaeton. I want this project to show that the game is always changing and the world keeps turning. Because after 11 years in the game, I’m coming with my best version yet.
Editor-in-Chief: Prince Chenoa
