TroyBoi: Where High Fashion Meets Trap Beats

Troy Henry, better known as TroyBoi, is a powerhouse in both the music and fashion scene. His journey began in the unlikeliest of places—his kitchen in London—where he started crafting beats with just a MacBook and a MIDI keyboard. His music, like his eclectic heritage spanning Indian, Chinese, Portuguese, and Nigerian roots, is a blend of influences that has shaped his distinctive trap sound. From his debut album Left Is Right in 2017 to his latest release, 4 ON DA FLOOR in 2024, TroyBoi’s genre-defying beats have built an audience worldwide. 

But TroyBoi’s influence does not stop at music. His distinctive sense of style has become just as iconic as his sound. Mixing high fashion with streetwear, he is often seen rocking designer trainers with affordable tees and trousers, blending luxury with accessibility in a way that reflects his approach to music.

His fashion cred hit new heights when his tracks such as “Do You” were chosen by Rihanna for her Savage x Fenty show during New York Fashion Week, marking a major crossover between his music and the world of high fashion.

His latest single, “No Brakes,” is a high-octane anthem that showcases TroyBoi’s relentless creativity. Raw vocals and synths drive the track, creating a trap-infused soundscape that has ignited audiences all summer long. “I wanted to create something that felt like an anthem and hits hard at my shows,” he says, noting that the track consistently delivers the wildest crowd reactions.

On top of that, recently headlining Red Rocks Amphitheatre with a brand new visual production, TroyBoi did not just deliver a musical performance—he staged an immersive fashion-forward experience with exclusive swagged-out merchandise for fans who attended the event. Surprising the crowd with appearances from collaborators such as Toxic Rob and Arius, he solidified his reputation as an artist who transcends boundaries, blending sound, style, and culture seamlessly.

With TroyBoi, the line between music and fashion blurs in the best possible way. Whether it’s his latest track or his runway-worthy ensembles, this genre-bending artist is pushing the culture of both fashion and trap music in a way never done before.

Photo Credits: @imcusi | Purpose by AK

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