The VM Agency and FatMouth Records Join Forces to Revolutionize the Music Industry.
In a groundbreaking move that sets the tone for modern artist development, The VM Agency has partnered with FatMouth Records, a forward-thinking label operating in conjunction with Zebralution Distribution and Merlin. This collaboration represents a seismic shift in opportunities available to both independent and major artists, bringing top-tier label services to a wider range of talent.
A key component of FatMouth Records’ success lies in its collaboration with Zebralution, a pioneering distribution platform that bridges the gap between independent artists and global audiences. Founded in 2004, Zebralution has established itself as a leader in digital distribution, offering cutting-edge solutions to deliver music and audio content across streaming platforms, download stores, and beyond.
What sets Zebralution apart is its focus on innovation and accessibility. By leveraging advanced data analytics and market insights, the platform enables labels like FatMouth Records to craft tailored release strategies, ensuring maximum exposure for their artists. Zebralution’s integration with Merlin, the world’s largest independent rights agency, further expands the reach of FatMouth Records’ artists by connecting them with influential playlists, international markets, and unparalleled networking opportunities.
Through Zebralution, FatMouth Records provides its roster with a distribution backbone that rivals those of major labels. This partnership ensures that every release is optimized for discovery and revenue generation, offering a level playing field for independent talent to thrive.
Recently, FatMouth Records celebrated the signing of Jordin Sparks, the POP/R&B superstar famed for her chart-topping hit “No Air” featuring Chris Brown. Sparks’ latest project, “No Restrictions,” released under FatMouth Records, has been a massive success, debuting at #36 on the Billboard charts. The album’s critical and commercial acclaim underscores the effectiveness of FatMouth’s innovative approach to artist development.
The collaboration between the VM Agency and FatMouth Records is nothing short of synergistic. Together, they provide a comprehensive suite of services that cater to artists navigating today’s music landscape. As part of this partnership, The VM Agency is expanding its footprint with a new artist development program that will handpick 10 artists annually. These artists will receive tailored support to grow their careers, including social media strategy, fan acquisition, and touring guidance—all critical in today’s digital-first music industry.
This approach reflects The VM Agency’s commitment to innovation around music marketing. The game has evolved, and the agency is leading the charge in equipping artists with the tools they need to succeed in a highly competitive market. From brand building to fan engagement, The VM Agency is redefining what it means to develop talent in the modern age.
With over 20 years of experience, The VM Agency has cemented itself as a pioneer in the music marketing landscape. By offering record label-level marketing services at accessible rates, the agency ensures that independent artists are not left behind. Their ethos is clear: every artist deserves a spotlight, and The VM Agency is here to provide it.
This philosophy has propelled the agency to new heights, as evidenced by their recent $5.5 million investment round. The funding will fuel enhancements to the agency’s website, services, and customer support while also paving the way for their new found partnership with Fat Mouth Records. This initiative is set to revolutionize how artists interact with the industry, providing unmatched value and support for emerging and established talent alike.
The VM Agency’s partnership with Fat Mouth Records represents more than just a business collaboration—it’s a vision for the future of music. The two entities share a mission to empower artists by providing resources, mentorship, and innovative solutions tailored to the modern music landscape. This alignment ensures that artists not only survive but thrive in an industry that is constantly evolving.
Photos by Parsons
