Taylor Swift Music Videos Are Officially More Popular Than TV
Taylor Swift’s “Bad Blood” video garnered 18 million U.S. viewers the week it was released, a higher number than views for any show on CBS, NBC, ABC, and Fox. The only show with more viewers was “NCIS: Los Angeles.”
Some other music videos that compared? Drake’s “Hotline Bling,” had close to 6 million viewers the week of the video’s release, and the numbers for Rihanna’s “Bitch Better Have My Money” were close to 6 million as well.
To be fair, Taylor Swift’s “Bad Blood” video was also a pretty big heavy-hitter in terms of starpower, and the girlsquad revenge fantasy video featured a lot of people you’d see on television anyway. With a lineup boasting Selena Gomez, Lily Aldridge, Zendaya, Hayley Williams, Gigi Hadid, Ellie Goulding, Hailee Steinfeld, Lena Dunham, Karlie Kloss, Serayah, Jessica Alba, Martha Hunt, Ellen Pompeo, Mariska Hargitay, Cara Delevingne, and Cindy Crawford, what do you expect?
Vevo’s VP of Research, Andrea Zapata, is aware of the discrepancies that come with comparing music videos and television.
“Many music video viewers start by watching a new song, only to dive deeper into an artist’s catalog in a kind of mini binge,” she pointed out.
Taylor Swift music video binge? Been there, definitely done that.