Balmain and the Kardashians May Have Parted Ways
There’s nothing the internet loves more than a well-executed example of Kardashian shade, and boy did Balmain deliver at Cannes.
For years, the name Balmain has practically been synonymous with Kardashian style, but recently, both parties have been focusing on diversifying their brands.
Besides Kendall walking in Balmain’s last Fashion Week show, it’s been months since we’ve seen a Kardashian-Jenner gagging over some Balmain threads.
But it doesn’t look like Balmain’s exactly crying over it.
This year at Cannes, Olivier Rousteing, the man behind Balmain’s distinctively repetitive style, stepped out in Cannes one night with an entourage of fashion models wearing Balmain at his side.
Despite the fact that Kendall Jenner was also in Cannes, his former favorite’s invitation apparently got lost in the mail.
Either this was a deliberate sign on Rousteing’s part to signify the Kardashian Balmain era is over, or he did invite Kendall and she was like, nah, I’d rather thot around on a yacht with my friends and be Carefree Kenny instead.
But if it was shade, it wouldn’t be the first time Balmain sent Kendall a message.
Last year, when Kendall was skipping pretty much every foreign fashion week, Balmain made a graphic for their Instagram story where they listed all the famous models walking in their show.
When they got to Kendall’s name, somebody said “no, she’s not there,” and then you could watch Kendall’s name get crossed out.
Seeing as Kim, Kourtney and Kris actually went to the show, this was probably more of a publicity stunt than anything, but it’s solid proof that things haven’t been the same between the Kardashian-Jenners and Balmain in a minute.
Somehow we have a feeling they’ll both be fine without each other, but if you need an excuse to go out drinking tonight, by all means, just use this.