Non-Touring: It’s Like Contouring, Only Subtle

It’s been a busy few years for contouring, the makeup technique the Kardashians showed us where we can each achieve our own artfully sculpted face. Bronzer became cool again, everyone decided they liked strobing, aka excess-highlighting, and now that our complexions feel oppressed by loads of heavy makeup, we’ve decided we’re onto the next beauty trend — “non-touring.”

So, wtf is it? Non-touring achieves fresh, healthy skin: “Instead of a heavy contoured look, non-touring is very soft,” make-up artist Renee Sanganoo explained to Marie Claire US. “It’s about dewy and glowy skin – you don’t want the skin to look super matte or dry. It’s kind of like Spanx for the skin. You know you’re wearing it, but no one’s supposed to see it.”

Models Gigi Hadid, Kendall Jenner, and even J.Lo are key examples of celebs who consistently rock this look.

♡ @patrickta @jennifer_yepez

A photo posted by Gigi Hadid (@gigihadid) on


A photo posted by Jennifer Lopez (@jlo) on


A photo posted by Kendall Jenner (@kendalljenner) on


Pulling off a non-touring look requires little effort — it consists of three tiny steps that literally anyone can grasp. The key here is to think less about sculpted cheekbones and more about keeping the skin dewy.

1. Create a smooth base with primer (we like Too Faced Primed & Poreless Primer), focusing on your forehead and nose.

2. Even out your complexion with a tinted moisturizer or a light, luminizing foundation (like Stila Sheer Color Tinted Moisturizer).

3. Get ready to strategically place your highlighter — hit your face along the brow bone, on the top of the cheeks, and down the center of the nose where light naturally bounces off (try RMS Beauty Living Luminizer).


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