Nicole Richie is the new face of Urban Decay’s notorious “sex-proof” mascara
Nicole Richie has always been able to rocky a smoky eye-and-lash look that would make Twiggy jealous — remember her book cover, for crying out loud?!
So it makes sense that finally, a beauty brand is giving her lashes the recognition they damn well deserve. Urban Decay has just named Nicole the new face of Troublemaker mascara, their notoriously sex-proof product that seems practically made for Nicole.
Troublemaker is serious, BTW. “We tested it ourselves,” UD says, “and it lasted through saunas, snowboarding and sex!”
Of course, this gives us major flashbacks to “The Simple Life” and Paris and Nicole frolicking around fast food joints and farms all while looking 100% flawless. Not to mention, Nicole has always had the ballsiest sense of humor. She was reality TV’s OG lovable troublemaker, way before Scott Disick came around.
Troublemaker has a pretty legit formula, too. According to Urban Decay:
“Two different types of black pigments give our formula an intensity that’s blacker than your darkest thoughts (that’s pretty black, isn’t it?). We infused Troublemaker Mascara with a combination of hollow silica and ultralight fibers to volumize without weighing down your lashes. Vitamin E and panthenol nourish and condition, and a combination of polymers helps the mascara adhere to your lashes for lasting wear—no flaking, smearing or smudging.”
Don’t you just love a beauty product that gets you in the mood for misbehaving?
And because both UD and Nicole herself know we all like our beauty with a sense of humor, Nicole made this Rocky-esque training clip for Instagram:
Okay, we seriously can’t wait to see what else Nicole and UD come up with. Is it too much to ask for a reality show about Nicole spreading the sex-proof mascara gospel all around the U.S.? Please???