Nicole Richie is the new face of Urban Decay’s notorious “sex-proof” mascara
Nicole Richie has always been able to rocky a smoky eye-and-lash look that would make Twiggy jealous — remember her book cover, for crying out loud?!
So it makes sense that finally, a beauty brand is giving her lashes the recognition they damn well deserve. Urban Decay has just named Nicole the new face of Troublemaker mascara, their notoriously sex-proof product that seems practically made for Nicole.
Troublemaker is serious, BTW. “We tested it ourselves,” UD says, “and it lasted through saunas, snowboarding and sex!”
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Of course, this gives us major flashbacks to “The Simple Life” and Paris and Nicole frolicking around fast food joints and farms all while looking 100% flawless. Not to mention, Nicole has always had the ballsiest sense of humor. She was reality TV’s OG lovable troublemaker, way before Scott Disick came around.
Troublemaker has a pretty legit formula, too. According to Urban Decay:
“Two different types of black pigments give our formula an intensity that’s blacker than your darkest thoughts (that’s pretty black, isn’t it?). We infused Troublemaker Mascara with a combination of hollow silica and ultralight fibers to volumize without weighing down your lashes. Vitamin E and panthenol nourish and condition, and a combination of polymers helps the mascara adhere to your lashes for lasting wear—no flaking, smearing or smudging.”
Don’t you just love a beauty product that gets you in the mood for misbehaving?
And because both UD and Nicole herself know we all like our beauty with a sense of humor, Nicole made this Rocky-esque training clip for Instagram:
Okay, we seriously can’t wait to see what else Nicole and UD come up with. Is it too much to ask for a reality show about Nicole spreading the sex-proof mascara gospel all around the U.S.? Please???