Netflix Has A Big Plan For Competing With Pokemon GO
With so many people living their lives through the augmented reality app that is Pokemon GO, does anyone even have time to watch TV anymore?
Netflix wants to make sure you do. Business Insider spoke to Netflix’s chief content officer, Ted Sarandos, about the company’s plan to expand their growth in the next year, a.k.a Â their plan for staying relevant.
â€œWeâ€™re not just competing with an ABC comedy,” he said. “Weâ€™re competing with ‘Pokemon GO.’ And weâ€™re competing with â€˜Star Trekâ€™ and â€˜Star Warsâ€™ movies. Weâ€™re competing for a lot of attention in a really noisy world. To do that you have to take some big swings.â€
This year Netflix spent $6 billion on their programming budget, which contributed to two of the most expensive shows in television history, one of which is Baz Luhrmann’s “The Get Downâ€ and another Netflix original titled, â€œThe Crown,” a show about Queen Elizabeth and the British royal family.
If any company has it in them for a comeback, it’s definitely Netflix. The company has changed its strategy and reputation a number of times over the past 12 years, and now that Netflix is launched in 190 different countries, they’ll at least have the reach to make sure Pokemon GO never touches their empire. Let’s hope the 21 million daily active Pokemon GO users in the United States agree.