Baby Yors: Beyond Labels, A New Sound Unbound
Blending the soulful grit of Mercedes Sosa with the pop sensibilities of Celine Dion and the avant-garde edge of Lou Reed, Baby Yors defies easy categorization. His music, a vibrant tapestry woven from diverse threads, reflects a life lived across cultures and immersed in the ever-evolving landscape of artistic expression.
From the intimate whispers of his early work to the bold, genre-bending soundscapes of their latest creations, Baby Yors’ artistic vision is as multifaceted as their inspirations, constantly pushing boundaries and inviting listeners on a unique and unforgettable journey.
FEATURE INTERVIEW:
Given your diverse musical background from Soul to Pop, Rock and Latin. What artists have most profoundly shaped your sound?
Artists from across these and many other genres have shaped my sound. Icons like Mercedes Sosa, Celine Dion, Lou Reed, and countless others have inspired me to sing and make music. I also love Danny Elfman and what he’s done across his career. Same with Angelo Badalamenti.
Your music is often described as “genre-defying.” How do you approach the creative process to push boundaries and avoid categorization?
For me, it’s about my relationship not just with music but with sound, movement, and expression. I believe music is something you feel, especially the way I like to write. From there, it all emerges organically. Genre or comparisons to other artists aren’t a conscious part of the process. If pushing boundaries happens as part of that process, then great.
Your visual aesthetic is a significant part of your brand. How do you conceptualize the visual elements that accompany your music?
That side of things is directly informed by the sounds and what I’m trying to say. Usually, I know the subject I want to tackle in general terms. I have several ongoing projects or lines of thought, and they grow over time. It all happens very organically—the colors, the clothes, the fabrics, and the people I collaborate with. By the time I’m, let’s say, shooting a video, it feels natural because it’s been brewing within me for years.
What I create now reflects the me of today, but also the me of 10 or 15 years ago. I not only have the costumes, the cast, and the location, but also the story—the narrative and sensibility of the project. If I have a brand, or if I’m on brand, it’s because I’m consistent with interests that are kind of lifelong. However, I leave room for things to evolve, and sometimes the results are wonderfully surprising.
You’ve mentioned embracing your multicultural background. How does your Argentinian heritage influence your music and artistic expression?
It comes from loving myself and accepting who I am as a whole. Where I’m from is as much a part of me as where I live now. The chosen and the given—everything shapes who we are, right? I let it all speak to me organically. My culture inspires me at times, but sometimes my muse comes from somewhere else. The beauty is in that freedom.
You’ve collaborated with the United Nations and are a pioneer in the Metaverse. How do you see technology shaping the future of music and artistic expression?
Technology allows artists to stretch their limitations and create things that have never been done before. I hope that I’m always creating some type of immersive experience where music and visuals come together seamlessly, but I feel I achieved that in new ways by working in the Metaverse. A lot of it has to do with connecting people globally, which is one of the key functions and benefits of technology. And with any emerging tech, I love finding new pathways to build artistic worlds that feel limitless. I think a lot of artists would agree with that. At the moment, I’m very excited about what I’m exploring with VR.
What has been the most rewarding aspect of your career so far? What are your biggest challenges?
The most rewarding aspects are processing everything that happens to me through my art, the people I meet along the way, and the freedom it gives me. The biggest challenge is balancing artistic integrity with the pressures of the industry, especially when trying to fund ambitious projects like “Americano“.
Your music has resonated with a global audience. What message do you hope to convey to your fans through your art?
I don’t have a singular message. I have many opinions, thoughts, and ideas that I care about and want to develop. My views constantly evolve as I keep learning. I want people to question everything and make up their own minds rather than blindly accepting information or institutions.
How do you incorporate cultural influences into your fashion choices? Do you see your style as a reflection of your diverse identity?
Sometimes I do! Fashion is fantastic because it allows you to enhance who you are—or hide behind it entirely. Either approach can be valid and fun depending on the moment. Lately, I’ve been designing most of my clothes, which is a whole new world for me. Some of the materials I’ve used come from my hometown, but only about 30 of the 160 pieces I’ve created so far. Most of them haven’t been seen yet!
How do you maintain authenticity and artistic integrity in an increasingly commercialized music industry?
By staying true to myself. I also make money through entrepreneurial endeavors, so I’m not financially dependent on my music to survive. This gives me the freedom to say no to things that don’t align with my vision. For a long time, my art was all I had, and it felt limiting.
What inspires you outside of music? How do these passions translate into your artistic endeavors?
I’m inspired by art, fashion, cinema, sex, connection, and people in general. Nature, geography, technology and world politics can also have a significant influence on me. I hope that each of the influences can be seen in something like Red River Maria, for example. It’s a commentary on global society, it’s cinematic, the dance has an inherent sexuality, the aesthetic and style choices have a certain dystopia that align with recurring themes we’ve seen run through the fashion industry.
What is your creative process like? Do you have any rituals or routines that you find helpful?
My creative process is fluid. Sometimes I’m more disciplined; other times, I’m freer in form. I might work alone or collaborate with others. I try to stay active, healthy, and sharp because I’ve realized that’s the state I need to be in for the best ideas to flow. The core concepts always happen in solitude.
“Red River Maria” started as an ambitious dream. How did you approach translating that vision into a song and music video?
In my dream, thousands of naked people were sleeping on an empty highway, and in the distance, a red truck approached. The dream ended unresolved, but the imagery stayed with me. I interpreted it as an indictment of our perpetually plugged in, chronically online culture — people who are essentially sleeping through life while connected to a device, so much so that they can’t even see a blood-red semi-truck of consequences barreling toward them. While I couldn’t film the exact vision due to the massive production it would require (and I tried!), I turned it into a painting, then a song. The music video was an extension of this vision. All the dancers wore pajamas, which I felt was a perfect way to tell the story more simply.
How do you define success as an artist?
Success, for me, is being able to live the life I want in every aspect. So many elements need to align for one to have a full life, and I’ve achieved that. Friends, family, love, money, art, ambitions, health. I feel happy and fulfilled. I can create endlessly, and it feels like magic. Success, I’ve learned, comes from within and not from external validation.
What advice would you give to aspiring artists trying to break into the music industry today?
Don’t limit yourself to music—it can be creatively confining. It’s good to have other interests that push you to grow in different ways. With 160,000 songs uploaded to Spotify daily—and that number will only grow with advancements in AI—the industry is crowded. I have a lot to say about this, but for now I would just encourage people to explore and explore all of their interests. Great music, great art… is always important and necessary. But things are changing, and they are changing fast, so I think it’s healthy to have your eggs in several baskets. It also keeps you fresh and inspired.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Writer: Frida Garcia D’Adda (@fridadda_)
Photographer: Joseph Adivari (@josephadivari)
Wardrobe Created By: Jo Vera (@jo.vera)
