WAIT. WHY DO THESE ADIDAS SWEATS LOOK LIKE THEY HAVE PLANS???
Willy Chavarria is reimagining adidas Originals with oversized proportions, very good colors, and an entirely new reason to cancel my plans.
I have a question.
When did sweatpants start looking this good?
Because Willy Chavarria has just introduced adiSignature, a new collection developed with adidas Originals, and apparently we’re getting dressed to be comfortable again.
Except now the clothes have structure.
And personality.
And colors that make me want to purchase an entire matching set when I already own several.
Wonderful.
FIRST OF ALL, THE PROPORTIONS.
Chavarria, who serves as Creative Advisor for the collection, has taken some of adidas’ most recognizable pieces—the Firebird and SST tracksuits, hoodies, sweatpants, quarter-zips—and given them a little more room to breathe.
Dropped shoulders. Wider silhouettes. Heavyweight fleece.
It’s familiar adidas, but everything feels slightly more considered.
And I love that.
Because there’s a very specific difference between putting on sweatpants because you don’t feel like getting dressed and putting on sweatpants because the outfit is the sweatpants.
I fear we’ve entered the second category.
ALSO, CAN WE DISCUSS THE COLORS???
The collection pulls from ’80s sportswear, with bright pinks, blues, and color-blocked combinations sitting alongside gray, cream, black, and navy.
Some of these sets look like something you’d find in an extremely good vintage store.
Others look like the person wearing them knows a restaurant you haven’t heard of yet.
Both are appealing.
The campaign, photographed and directed by Brianna Capozzi and styled by Georgia Pendlebury, makes everything feel even more personal. Rather than treating the collection like another sportswear uniform, the imagery celebrates individuality, relationships, and the memories people associate with color.
Which is interesting because that’s what good everyday clothing eventually becomes.
You wear something enough, and it starts belonging to a particular period of your life.
Even if it’s just the hoodie you refuse to throw away.
SO, DO I NEED ANOTHER TRACKSUIT?
Probably not.
But what I appreciate about adiSignature is that Chavarria isn’t trying to convince us that sweats are suddenly formalwear.
He’s paying attention to the things that make ordinary clothes worth wearing.
The fit. The fabric. The color. The way something falls on your body.
And there’s something refreshing about a designer taking an everyday garment seriously without making the person wearing it feel like they’re trying too hard.
The first adiSignature collection arrives October 23 through adidas, its retail stores, and select retailers.
As for me, I was planning to spend less money on clothes this month.
Then somebody made sweatpants interesting.
Again.
TTYL.
