Evie Garbett Almost Quit Social Media Before It Changed Her Life
Before the nearly one million Instagram followers, brand partnerships, and viral videos, Evie Garbett almost gave up on social media altogether.
Not because she wasn’t seeing success.
Because people at school made fun of her for posting.
“I had a couple of videos do well, but people around me were taking the mick out of me for it,” Garbett says. “So I stopped posting.”
She was 18 at the time and still in school when she first started experimenting with TikTok. A few videos gained traction, but the attention felt uncomfortable. Instead of pushing forward, she stepped away.
Then lockdown happened.
“I thought, I never have to see these people again.”
She laughs at the memory now, but that decision changed everything.
With the pressure gone, Garbett started posting again. This time, she stuck with it.
The decision changed everything.
One video reached three million views. Another hit twelve million. What started as a creative outlet quickly turned into something much bigger, helping her build an audience across TikTok, Instagram, and YouTube.
Now 24, Garbett has become known for sharing fashion, fitness, beauty, and everyday life with a refreshing lack of pretension. While social media often rewards highly curated perfection, her content feels more like catching up with a friend.
Part of that comes from the fact that she doesn’t overthink it.
“I definitely dress based on my mood,” she says. “Sometimes I’m posting stuff on Instagram literally in my pyjamas because that’s the mood of the week. Then other weeks I’ve bought loads of clothes for going out and I want to show everybody what I’ve bought.”
It’s an approach that feels increasingly rare online.
Garbett loves fashion, but she isn’t interested in pretending she has some grand philosophy behind every outfit. In fact, she’s the first to admit she’s caught between wanting a carefully curated wardrobe and simply wanting cute clothes.
“As I’ve gotten older, I’ve become more aware of what actually suits me and what I feel good in, rather than just buying something because it’s trending,” she says.
At the same time, she’s realistic about the fact that a great outfit is still a great outfit.
Like many fashion lovers, she’s trying to balance quality, personal style, and the temptation of finding something new she loves.
If she had to describe her aesthetic, she’d call it sporty, fun, and creative. There’s also a soft glam side that regularly appears throughout her content.
Ironically, the outfits that make her feel most confident aren’t necessarily the dressiest ones.
“Honestly, probably gym clothes,” she says. “If I’ve got a fresh tan and a nice gym set on, I feel really confident. Sometimes I feel more confident like that than when I’ve fully dressed up.”
That honesty extends beyond fashion.
Over the years, Garbett has partnered with brands including SKIMS, Fashion Nova, and Oh Polly, but she has a simple rule when it comes to collaborations: if she wouldn’t wear it herself, she doesn’t want to promote it.
“All the brands I’ve worked with are ones I was already buying myself,” she says. “That makes it feel more genuine.”
The same goes for content itself.
“I don’t like scripted content,” she says. “I’d rather speak naturally and be honest about things.”
Perhaps that’s why her audience continues to grow.
Despite building a substantial platform, Garbett is surprisingly candid about the reality of social media success.
“I think what surprised me most is that it doesn’t feel as big as people think it does,” she says. “You’re always thinking about what’s next and how you can grow.”
For now, that means continuing to grow her audience, particularly among women. With more than 900,000 followers already on Instagram, the next milestone is well within reach.
“I’d love to reach a million followers on Instagram,” she says.
It’s a goal she’s actively working toward, alongside building a stronger female audience and continuing to partner with brands that feel aligned with who she is.
When asked what she hopes people take away from her content, the answer is simple.
“I want it to feel fun,” she says. “I want people to take inspiration from it and actually use it in their own wardrobe.”
And if there’s one fashion opinion she isn’t backing down from?
“That kitten heels are ugly,” she says. “I actually really like them.”
For someone who once stopped posting because she worried about what other people thought, it feels like a fitting answer.
These days, she’s wearing what she likes, posting what she wants, and letting everyone else catch up.
