10 beauty products that blew up social media in 2017

Social media is the catalyst for so many of our big beauty purchases. You probably follow your favorite beauty blogger or get the latest alerts sent to your phone when a new product drops and you instantly think, “I need to buy this asap.”

But it can start to drive you nuts. It seems like every YouTuber loves every product ever and stans will spend their money on anything their fave drops. But don’t worry, we’ve compiled a list of the top 10 beauty products that social media not only went crazy over in 2017, but live up to their hype as well.

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Jaclyn Hill x Morphe Eyeshadow Palette 

Jaclyn Hill is a popular YouTube blogger with over 4 million supporters that recently released an eyeshadow palette in collaboration with Morphe that almost broke the internet. The palette sold so well that Morphe not only restocked it multiple times but decided to make it permeant and sell it through their partnership with Ulta. There are 35 shades with a mixture of mattes, shimmers light and dark colors, this products reviews live up to its hype. Customers have rated this product a 4.5 out of 5 stars and is currently $38.

Fenty Beauty 

Rihanna’s new cosmetics line Fenty Beauty has been the main talk of the beauty industry since her launch in September. What makes Rih’s line so gag worthy is the wide range in her foundation. With 40 shades in neutral, cool and warm, literally everyone can find a match. She’s also has a galaxy collection that is very shimmery and now a lip paint that is matte and very bold. She also has brushes, highlighters, contour sticks, the list goes on.

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Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette

Anastasia Beverly Hills is one of the top beauty brands in the industry right now and although their brow products are the holy grail item this year the, Modern Renaissance Palette made social media go wild. This palette has a lot of berry tones which is perfect for everyday looks. There are 14 shades and are very high pigmented. This is one of the top selling items at Sephora and is only $42.

Urban Decay Naked Heat Palette

Urban Decay’s Naked Heat features 12 amber-hued neutrals like brown and burnt orange. With over 1,000 online reviews, many customers agree that these shades flatter all skin tones and are easy to blend with no fall out. Each shade features Urban Decay’s Pigment Infusion System, which is a blend of ingredients that gives each shade a velvety texture, rich color, ultimate staying power, and blend-ability. This palette is $54 and can be purchased at Ulta, Sephora and through the Urban Decay website.

Becca Cosmetics x Chrissy Teigen Glow Face Palette 

Not only is Chrissy Teigen one of the most out spoken and down to earth celebrities there is, her collaboration with Becca Cosmetics did big numbers. Over 40,000 people loved this item on Sephora’s website and the overall rating is a 4.5 out of 5 stars. This palette is very pigmented and features a limited edition highlighter, bronzer and blush. This limited edition palette is a $76 value but is only $46.

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Kylie Cosmetics Royal Peach Palette

The Royal Peach Palette caught everyone’s attention, which is why it’s currently sold out. With 12 peachy and deep shades you can create so many looks with this palette, mainly for spring and summer looks. What’s cool about this palette is that it comes with a blending brush as well as a mirror within the packaging. If Kylie restocks this item, it will run you about $52.

Glam Glow Glitter Mask 

This is a rather new item but none the less, every beauty blogger is talking about this skin treatment. The Glam Glow Glitter Mask works on all skin types and uses four ingredients with the goal of creating a firmer-looking skin complexion, makes your skin appear tighter and even out skin tones. You can only get this mask online and its going to cost you $69.

Laura Mercier Translucent Powder

A holy grail product that is universally great for all skin tones. The translucent loose setting powder has won all types of awards and has over 5k reviews online. This powder locks in makeup for long-lasting wear, without adding weight or texture. You will also achieve a matte finish with a touch of sheer coverage, while it absorbs oil and reduces shine all day. They recently released a medium deep shade that is catered to deeper skin tones. This product cost $38 and can be purchased at various retail stores.

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Urban Decay All Nighter Long-Lasting Setting Spray

When it comes to having a lit night out and worrying about your makeup melting off your face, the right setting spray will hold it down. The All Nighter Setting Spray works on all skin types and keeps everything in place and will literally last all damn day/night. The formula is paraben, sulfate and phthalate free. This mist is so light it won’t weigh down your face and cools down the overall temperature of your makeup, which is wild but dope. The 4-ounce bottle will run you $32 and the 1-ounce is $15.

KKW Beauty 

This summer Kim Kardashian West launched her beauty line starting off with a creme contour & highlight kit in 4 shades. Of course, with anything attached to a Kardashian name, the products sold out instantly and received mixed reviews. Following these kits Kim brought her collaboration with Kylie Cosmetics over to her line, as well as recently dropping Ultralight Beams gloss and loose powder kits. We hear Kim is working on improving her brand as she has replied to various critiques of her brand via social media as well as the new products she’ll be dropping in 2018.


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