YSL Beauty MYSLF Eau de Toilette Intense
MYSLF is more than a word; it is a statement of modern masculinity. It is a radical expression of self that rejects expectations and encourages you to embrace every facet of who you are. Quite simply, it is the freedom to be unapologetically yourself. Since its 2023 debut, YSL Beauty’s MYSLF has captured the contemporary zeitgeist, redefining masculinity through unparalleled olfactory signatures. Today, that legacy evolves as YSL opens a new pathway for masculine representation with MYSLF EAU DE TOILETTE INTENSE: A bold masculine flower contrasted with fresh, musky minerality and intense woody sensuality.
- FRESH YET DEEPLY SENSUAL: Now every experience is deeper.
- CLEAN YET UNDENIABLY SEXY: Every emotion is laid bare.
- LIGHT YET POWERFUL: Because the intensification of self is unconstrained, you feel authentically yourself.
This fragrance exudes the quintessential YSL tension, taking it one step further. Minerally fresh, intensely musky, and radically sensual, it is an invitation to dance with yourself.
Orange blossom—the emblematic MYSLF ingredient—delivers a bold olfactory shock in a fragrance designed for men. Now crystallized in mineral freshness and unexpected, “laundry-like” aldehydes, it dances with the depth of a black woods accord. The result is a naked, second-skin effect: a reimagining of the Eau de Toilette with a captivating new intensity. Clean but undeniably craveable; fresh, yet driven by a primal addiction. It is masculine sensuality reinvented with a skin-on-skin trail—like being emotionally undressed.
Set to a contemporary remix of Billy Idol’s 1961 cult anthem, Dancing with Myself, the new hero movie is less of a campaign and more of an unconstrained manifesto for contemporary masculinity. Uniting Billy Idol’s belief in self-expression with Yves Saint Laurent’s defiance of rules, it’s the ultimate filmic ride – of joy, of freedom, of aspiration, of contagiously good vibrations. Of self.
THE AMBASSADOR: AUSTIN BUTLER
Since its inception in 2023, Austin Butler has embodied MYSLF. Today, the global superstar, the trailblazer, and the multi-faceted man that he is, returns to the brand’s boldest campaign yet to reinvent the narrative surrounding masculinity – again.
As one of the most acclaimed actors of his generation, Austin Butler has collaborated with prestigious directors including Quentin Tarantino, Baz Luhrmann, Jim Jarmusch, and Ari Aster. His transformative performance as Elvis Presley, which won him an Oscar nomination for Best Actor, along with Golden Globe and BAFTA wins in the same category, saw him move beyond limitation to portray the many sides of the man and legend with astonishing sensitivity and psychological depth.
He has since proven his versatility with roles in Dune: Part Two, The Bikeriders, and Masters of the Air, and will return to our screens as a contract killer in the crime thriller Enemies and in the hotly anticipated Miami Vice reboot, in which he will play pop culture icon James “Sonny” Crockett. Sexy. Vulnerable. Free. Butler continues to capture the spirit of the age for a new generation intent on being unapologetically themselves.
