Urban Decay Created a New NAKED Palette Based On Instagram Comments

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Despite how big Urban Decay might be, they are known for being a consumer-based brand that listens to the demands of its edgy af customers. But this time, they have really out done themselves with a new NAKED Palette.

Fans of Urban Decay often comment on UD’s social media about what products they would like to see from the brand next, and from those comments, a new palette was born.

It’s called NAKED Ultimate Basics, and it has 12 brand new shades exclusive to this palette. It even has a full sized mirror and a double-sided brush, so it’s beyond perfect get that contoured look on the go.

Most of the shades work with all skin tones, making it one of Urban Decay’s most all-purpose palettes ever. 11 of the shades are matte, and one is a demi-matte, which can also work as a highlighter.

But to be honest, the best part of this entire release is the way they announced it. In the same way that the palette was demanded, one of Urban Decay’s founders, Wende Zomnir, dropped it via comments on Instagram.

Just look at how gorgeous this golden palette is.

The new palette will be available to order online at UrbanDecay.com September 18th for $55. You can also buy it from Sephora, Ulta Beauty and select Macy’s stores.

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