19 Pics That Prove Underboob Is the New Cleavage

Until recently, underboob, the naturally-occurring phenomenon wherein a percentage of your boob finagles its way out of the bottom of your bra/bathing suit/shirt, was a sign that the article of clothing you’ve chosen to wear is just too small for you.

But this year, something changed. Vogue proclaimed cleavage isn’t cool anymore and some took that as a statement that boobs are no longer in and large-chested women are screwed. But now, it’s clear underboob has somehow become the year’s hottest new boob trend.

It’s been popping up (or down?) everywhere.

Underboob is beloved by fashion magazines:

new @thelovemagazine cover ⚡️

A photo posted by Gigi Hadid (@gigihadid) on


A photo posted by Bella Hadid (@bellahadid) on

Men’s magazines:


A photo posted by Gigi Hadid (@gigihadid) on

Music magazines:

New cover for Billboard with the boys @billboard @raesremmurd

A photo posted by Sofia Richie (@sofiarichie) on


Fenty x Puma by @badgalriri ! @imaanhammam @stellamaxwell Thank you Rih ❤️

A photo posted by Bella Hadid (@bellahadid) on

#Shmood….. When Anna is watching. #blackgirlmagic

A video posted by Jimmy Neutch (@teyanataylor) on


Selfish in Mexico

A photo posted by Kim Kardashian West (@kimkardashian) on

A photo posted by Bella Hadid (@bellahadid) on

Serving bawdy issue all summa 6teen #JuniesMom

A photo posted by Jimmy Neutch (@teyanataylor) on


Casual selfie takers:

dancing alone/prepping for X factor again/feeling myself/performing after the afterparty tonight!!

A video posted by CHARLI XCX (@charli_xcx) on

Today..coming soon 🙂

A photo posted by Bella Hadid (@bellahadid) on

Parisian Vibes

A photo posted by Kim Kardashian West (@kimkardashian) on


And honestly any woman with nice breasts:

Me and my family today

A photo posted by Bella Hadid (@bellahadid) on

Couldn’t be more grateful to @shanelle_gray & @davidbarrygray for throwing me the most amazing graduation party ever last night…the amount of love and support they’ve shown me for the past four years has been life changing. My sister is my absolute best friend and my everything…❤️ Thank you so much. I couldn’t be luckier or more grateful. I was in awe last night and I still am that you guys love me that much to do all of that for me…I never would be where I am today without you two…you guys saved me and taught me to be the person I am today. Dad…I love you!!! Thank you for always being there to support and love me as well and always put a smile on my face no matter what :). I’m so grateful for the bond we now share. Alenah the song you put together with Shanelle and recorded for me was one of the most special gifts I’ve ever received. I’m still tearing up thinking about it. Thank you for that and for your beautiful, special performance. Also a big thank you so much to Geraldine for putting it all together and to @contemporarycatering @robpauerful for the most amazing food! A special thank you as well to Sharon who is probably the biggest reason I was able to get through high school and accepted into college…you pushed me to always do my best and encouraged me…not to mention you were always there for my 1am freak outs about late projects 🙂 Anddddd thank you SO MUCH to all of my amazing family members and friends that flew in to celebrate with us- you guys are the absolute best. Thank you also to the ones who didn’t have to fly in…so much love was felt all around last night. Thank you thank you thank you!!!!!! Class of 2016…❤️ #uclabound

A photo posted by ARIEL WINTER (@arielwinter) on

Thanks for making our year fuller, underboob.

We’ll never forget you, even if 2017 does.

Gimme More POP

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