The world’s most influential streetwear and travel fashion brand, Sprayground, redefined the rules of fashion at New York Fashion Week (NYFW) with an awe-inspiring showcase of style, creativity, and innovation. In a historic first, Sprayground presented an extraordinary runway show featuring a collection of 50 meticulously crafted outfits that encapsulate the brand’s distinctive aesthetic and its commitment to pushing the boundaries of fashion.
Introducing “THE COLLECTION OF DREAMS SPRING 2024,” this enchanting creation emerges as a symphonic ode to the brand’s worldwide resonance, embodying the pinnacle of haute couture craftsmanship that effortlessly transcends the ordinary, establishing travel fashion as an expanse of limitless innovation, personal expression, and daring ingenuity. This unequivocal masterpiece stands as a testament to Sprayground’s unwavering dedication to reshaping norms and scripting the story of pioneering trailblazers. Each piece is meticulously crafted, a resounding proclamation that defies conventions and ushers in a new era of thought-provoking fashion. Celebrity guests included Maino, Sammis Reyes, Mayce, Steph G, Jason Cameron, Dj Drewski Sukihana, Armon Warren, Zachary Larson and Shane Appell, who all dazzled on the front row.
Sprayground’s journey as a pioneer in the world of travel fashion is marked by its iconic designs that have gained global recognition. Founded by the celebrity designer David BenDavid (DBD), the brand emerged as a dynamic force, irrevocably altering the landscape with its debut backpack “Hello My Name Is”, a cornerstone that evolved over 13 years to signify not just individuality and innovation but a revolution in self-expression. This NYFW affair is not only a celebration of Sprayground’s existing legacy but an unrelenting march to establish itself as the paragon of forward-facing designs.
“Our NYFW runway show is a reflection of our commitment to redefining travel fashion through innovative design and unwavering creativity. It’s a celebration of our legacy and the limitless possibilities we bring to our fans around the globe” said David BenDavid, founder and chief creative director, Sprayground.
Founded by identical twins Bruce and Glen Proctor, BruceGlen’s New York fashion adventure began when they were forced to drop out of school because of financial difficulties. That summer, they interned for Beyonce’s House of Dereon. After fits and starts, including a lengthy career launching celebrity brands for Beyonce, Nicki Minaj, Trey Songz, Diddy and a life altering lay-off, the