Fantasme Arrives As A Reflection Of What It Means To Turn A Dream Into Reality
Inspired by our move into the new atelier in Paris, which coincided with the Salt Murphy’s 5th birthday, it marks a key moment of evolution. The campaign captures the dark and light within us, allowing our minds to run deep and explore our inner fantasies, touching on vulnerability and power, and how the two can coexist, contradict, or clash. This is a decisive moment for the founder and the brand: a chapter of intention and transition in knowing who we are.
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Lily Allen was a muse for Mark in building the mood of the collection, her unapologetic nature and raw vulnerability transcending into a glorious piece of art – musically, visually, and culturally. The tiger rug and pink satin bedsheets in her visuals were a key reference for the palette.
The collection further cements the theme, contrasting soft frills and pink hues with structured leather and sharp tailoring. True to the brand, there is a focus on form, highlighted through sheer fabrications, opulent draping in dark silk jacquards, and soft silk micro shorts.
Mark worked with collaborator’s Tommy Solovyov and Gabin Merandat who designed and hand made custom pieces to further elevate the looks, adding playful and sensual elements. The collection was brought to life by Fernando Lindez shot by the filmmaker James Vernon and photographer and visionary Tre Koch.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Photographer: Tré Koch (@trekoch) , Go See (@go_see)
Creative Director: Mark Kenny (@mark_m_kenny)
Design Team: Emily Quach (@emilyquach) , Gabi (@gabi8rene) , Tommy (@tomovyov)
Wardrobe Stylist & Production: Ryan (@ryanaeberhard)
Assistant Wardrobe Stylists: Boys Drink (@boysdrink) , Oscar Canavan Doyle (@oz.c.d)
Model: Fernando Lindez (@fernando_lindez)
Retoucher: Michael Semeniuk (@michaelsemeniuk)
Digital Technician: Marine Silvestre
First Assistant: Stan Rey-Grange
Second Assistant: Louis Mack
