How Roxy Reyes Got Discovered by Khloé Kardashian

Roxy Reyes is the foxy bae taking over your Instagram feed, one campaign at a time.

She’s part of the Good Squad, which is the group of models who worked on Khloé Kardashian’s Good American campaign. In fact, Khloé basically handpicked Roxy after seeing her Instagram. She’s also been in one of Lizzo’s music videos, and runs her own blog called The Roxy Reyes.

We talked to the accomplished af Roxy about how her Instagram took off, and what it was like when Khloé called.

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How did you start blogging?

I tried the traditional modeling route before my Instagram blog, and I wasn’t very successful, and I was doubting myself, thinking maybe that’s not the road for me. But I started blogging about three years ago, and I always had friends who would ask where I got my outfits. They wanted me to show them exactly what I was wearing for inspiration. So, I started posting them on Instagram, and I didn’t think it would get as big as it is now. I kind of wanted to inspire other plus-sized women to try new things too.

What’s been your favorite part of the process so far?

I would say meeting different people, and different women from different backgrounds. I’m friends with a lot of new people. I get to reach women worldwide, I have friends in France and Fiji. It’s especially motivating when I get a DM or comment saying I’ve inspired them to try new things. I give them more confidence, and that’s enough for me.

What’s the biggest misconception about being a fashion blogger?

I think it would say that people think it comes easy, and there’s not a lot of thought that goes into it. There’s a lot of behind the scenes work. One of the worst is having to decline brand offers. You burn bridges like that, and it can get awkward, but a lot of work does go into my blogs. I think people think it’s just putting pictures up.

What was is like modeling “Good American” with Khloé Kardashian? How did you get involved with that?

It was such an awesome opportunity. I didn’t even know they were holding auditions, but I got an email from one of Good American’s reps, saying Khloé saw your Insta, can you come in because she would like to meet you. I freaked out, and never thought that anything would come of it, so I sent an email out to a manger friend, asking if they’ve heard of it. They said it checked out so I went, I still didn’t think anything would happen but I met Khloé and we talked. In the next weeks, I got news that I would be part of the Good Squad. It’s been great.

Who’s been the biggest inspiration for your blogs?

I have so many friends I’ve met through this. Gabifresh is one of the closest, and we’ve done a music video together. She would be the biggest [inspiration], and there are many women I know and I love, and I think you get so much inspiration just from other women and clothing stores. I definitely feel inspired by other women.

Did you ever doubt yourself before starting up a blog? How’d you overcome that?

I still doubt myself! I think I’m human, and it’s human nature to doubt. Something when I have knew its something that I love to do. Stopping fashion would be pretty much like telling me to stop breathing because I can’t stop doing it even if I wanted to. I think my passion and love for fashion helped me get though those moments.

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Have you ever faced discrimination within the fashion industry because you’re Latina?

It hasn’t happened yet mostly because I stick a lot to the plus sized world so I can’t get really get discriminated against in that realm. But because I am Latina, not as of yet, and I hope I don’t ever face it. I feel once i start trying to go more mainstream, that’s where I’d likely run into issues. I would be what you consider in-betweener: I fit in some straight sizes as well as plus one, so whenever I try to mix a little, like with different brands, who knows what could happen.

Especially being a Latina, what do you hope to inspire in other Latinas with your blog and fashion career?

I don’t see [Latinas] as much, and that’s what’s pushing me because I wish there were more Latinas, and plus size isn’t really spoken about in my culture. African and Puerto-Rican cultures embrace curvy women, and I didn’t know until I was 24 that’s what it was. My parents are Central American, I just want people to know we need more plus sized models. That real women have curves, and I was really inspired. I want to put plus sized Latina women on the map, and I want one brand to just empower plus-sized Latinas, that’s my main goal and just putting us on the map, and talking about it more. Speak to your children. It’s important especially because of how the world is now.

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What’s coming up next for you?

I have some stuff coming up, I don’t think I can tell you too much, but they’re fun and exciting. But as of right now, I just want to empower the Latina community, especially plus sized women. I hope they know being plus sized isn’t a thing that makes us different, and we’re women and we shouldn’t be looked at any differently because of it.

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