“It’s exciting and fun, and I think it’s going to be really different kind of partnership for me,” Rosie Huntington-Whiteley told WWD. “It’s a way to showcase a different side to my personality.”
Wait, Victoria’s Secret model turned lingerie designer is cosigning the least sexy shoe in the world? Alrighty then! Incase you live under a rock, Uggs became super fashionable in the early 2000s/when Paris Hilton ruled the world. Today, people can only be caught dead wearing the furry boot around their own houses… sort of… sometimes.
Oh, and now that she’s an Ugg brand ambassador, it’s her duty to sell them. In what seems to be an attempt at doing so, the supermodel revealed she’s actually owned Ugg boots forever:
“They’re something I’ve had when I’m heading home,” she told WWD. “I grew up in a farm in the U.K. In the countryside, I’ll always have a pair with me. They’re part of my active and adventurous lifestyle. I’ll wear a pair on the beach when I’m walking the dogs in the winter. They’ll be packed in the back of the car on a road trip on the coast in California. I put my feet in a pair literally every morning. They are snuggle shoes that I wear around the house. During my free time — that’s when I have a connection to them. It’s more of personal thing to me than a designer handbag or jacket.”
If anyone can make Uggs cool again, it’s probably Rosie. She’s already found a way to make them look chic.
The Room 33 will present its first official runway show in Paris in collaboration with the platform 1211Pro and FMFW, marking the international debut of the project’s creative universe and the unveiling of its first collection conceived for the fashion capital. Titled “Black on Black”, the show expands the visual language of The Room 33.
GCDS marks ten years with the Spring Summer 26 “What’s in My Bag?”, a runway show that transforms a viral catchphrase into a fully immersive universe.“For us, “What’s in My Bag?” is not just about a meme,” says Calza. “It’s about opening the bag that holds ten years of my world, and showing what’s inside:
Rachel Malina Ross doesn’t perform for the street. She owns it. Wearing jewels by Alexis Bittar mixed with Springs boldest trends, Rachel owns every bit of her confidence. Shot by Igor Malakhov in the blur of a city that thinks it’s important, Rachel moves like she knows something you don’t. The camera doesn’t chase her
Emerging designer Maxwell Bresler unveiled Arcadia, a collection that felt cinematic from the first look to the final walk. Structured military jackets, sculpted corsetry, and sweeping silhouettes set the tone, while Bresler’s signature nautical stripes anchored the collection in a sense of maritime drama. The world of Arcadia balanced precision and fantasy — blending steampunk