The classic boots price at $220, making them somewhat of an investment. But that hasn’t stopped any consumers, including celebrities from keeping them a staple of their wardrobe. Because just when you think it’s time to retire your Uggs, another cool celebrity puts them and makes them trendy again.
Ugg started selling the shoes 15 years ago, and have maintained relevancy even after Juicy Couture tracksuits and Tiffany’s bracelets go out of style. Who could have guessed that the one trend fashion could never sacrifice was comfort?
MSCHF’s experimental fashion wing, GSCT (Global Supply Chain Telephone) exists to probe the hidden mechanics of fashion, design, and global industry; while making aesthetically compelling products to accompany those narratives. The brand takes its name from its founding project: a handbag passed factory to factory across Peru, Portugal, India, and China, each handoff accompanied by deliberately
The Room 33 will present its first official runway show in Paris in collaboration with the platform 1211Pro and FMFW, marking the international debut of the project’s creative universe and the unveiling of its first collection conceived for the fashion capital. Titled “Black on Black”, the show expands the visual language of The Room 33.
GCDS marks ten years with the Spring Summer 26 “What’s in My Bag?”, a runway show that transforms a viral catchphrase into a fully immersive universe.“For us, “What’s in My Bag?” is not just about a meme,” says Calza. “It’s about opening the bag that holds ten years of my world, and showing what’s inside:
Rachel Malina Ross doesn’t perform for the street. She owns it. Wearing jewels by Alexis Bittar mixed with Springs boldest trends, Rachel owns every bit of her confidence. Shot by Igor Malakhov in the blur of a city that thinks it’s important, Rachel moves like she knows something you don’t. The camera doesn’t chase her
