Lindsay Hearts explores identity through two opposing fashion brands
Lindsay Hearts is a Los Angeles–based designer who built FOXBLOOD and My Violet, two completely distinct fashion brands. Rather than blending opposing styles into a single line, she gives each one its own space to develop without compromise.
FOXBLOOD represents the more restrained side of her vision. The brand works with a dark palette, defined silhouettes, and a minimalist aesthetic that conveys control and character. It doesn’t aim to follow trends or demand attention; instead, it builds a strong presence through pieces that serve as a direct extension of the wearer’s personality.
In contrast, My Violet explores a completely different direction. Pastel tones, softer shapes, and a more romantic sensibility define the brand, leaning into playfulness and whimsy. Even so, it remains grounded in a strong sense of identity, building a world that feels just as intentional as its darker counterpart.
Lindsay Hearts understands that personal style is no longer linear. The same person can move between different forms of expression without losing coherence, and both FOXBLOOD and My Violet respond to that need to choose without being limited to a single style.
Her previous experience designing for artists like Slash and bands such as Megadeth adds a functional dimension to her work. These garments are not created solely for visual impact but for performance in real contexts. This reinforces the idea that clothing is not only seen but also communicates instantly.
In addition, her direct relationship with her audience through social media plays an active role in shaping both brands. Hearts shares pieces, ideas, and new designs in real time while also receiving constant feedback from her community, creating a direct line between designer and customer that informs the creative process.
The growth of FOXBLOOD and My Violet, along with their retail presence on Melrose Avenue, shows that her approach resonates in today’s market. Instead of trying to appeal to everyone, Hearts builds clear, focused worlds that connect with specific audiences who already know what they’re looking for.
Fashion shouldn’t simplify identity; it should expand it, support it, and give it presence. Whether through structured darkness or soft expression, Lindsay Hearts’ brands offer tools that help define how individuals present themselves without limiting them to a single version of who they are.
FOLLOW FOXBLOOD AND MY VIOLET FOR MORE.
Photo credit: Cameron Alastaire
