L’AGENCE unveiled its Fall 2024 Collection titled, “Into the Woods” at Gotham Hall during NYFW F/W 24

Founded in 2008 by Jeff Rudes, Margaret Maldonado and Ron Herman, L’AGENCE began with early roots in Hollywood and a devout following of high-profile celebrities and their stylists. Informed by the easy chic feel of Southern California with a Parisian sensibility, the collections evoke a spirit of sultry glamour through vibrant colors, bold prints, and timeless silhouettes that complement the jet-setter lifestyle.

Fall 2024 Fashion Week presentation – “Into the Woods” was Inspired by notes of fantasy and passion, featuring a series of jewel-decorated blazers, tailored suits, tried-and-true jeans, and an expanded selection of outerwear, combining a sentiment of familiarity with the anticipation of discovery. Models were stationed among the forest-inspired greenery designed by Pop-Up Florist, while guests enjoyed refreshments provided by Casa Del Sol Tequila and Boxed Water.

Tara Rudes Dann, L’AGENCE Fashion Director, and Olivia Palermo

Moon Choi, Brooke Shields
Moon Choi
Sydney Harper
Moya Rey


Fashion Director: Tara Rudes Dann 

Art Director: Lilly Bircher 

Stylist: Sofia Karvela

Hair: IGK Hair @igkhair, Kacey Welch Hair Extension @thekaceywelchmethod 

Makeup: New York Makeup Academy @newyorkmakeupacademy

Jewelry: What Goes Around Comes Around @whatgoesaroundcomesaroundnyc 

Backstage Outfitting: Eberjey @eberjey

Beverages: Casa Del Sol Tequila @casadelsoltequila, Boxed Water @boxedwater, Ghia @drinkghia, Lorenza Rosé @lorenzarose

Florals: Pop-Up Florist @popupflorist

BFA Photographers: Madison McGaw & Miguel McSongwe

Gimme More Fashion

Do You Like?

Some things are only found on Facebook. Don't miss out.