Khloe Kardashian Is Now Selling Jeans With â€˜Contour Waistbandsâ€™
Good American was started because one day KhloÃ© sat down with her friend Emma Grede and realized â€œthere was something missing from the denim community. Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did theyâ€™d always need alternations,” KhloÃ© writes on her site. “We knew if we both had this problem, there must be tons of girls who did too.â€
While these jeans may look like ordinary denim to you, theyâ€™re not. FashionistaÂ notes that KhloÃ©â€™s jeans offer â€œcontour waistbands, stitching details, and special fabrications [that] give each pair a precise fit designed to flatter every curve.â€
I tried to reach out to Good American to figure out WTF â€œcontour waistbandsâ€ were, but haven’t heard back yet.*
Currently, Good American jeans are offered in three silhouettes: skinny (â€œGood Legsâ€), boyfriend (â€œGood Cutsâ€) and high-waisted (â€œGood Waistâ€), most of which cost between $159-$189.
While the skeptic in me can’t help but wonder if maybe close to $200 is too much to pay for a pair of Kardashian-blessed denim, Kylie seems to love her pair, so maybe they really are worth the three digit price tag.
If you too are curious about whether KhloÃ©â€™s jeans live up to their price tag but are too skeptical to buy a pair online, you can head to your local NordstromÂ and try on a pair IRL.
Or at least you can if you live in Arizona, California, Colorado, Florida, Illinois, Minnesota, Pennsylvania, Texas or Washington. If you live anywhere else, do not go to Nordstrom because they will not have the jeans and may not even know WTF Good American jeans are.
If however, you are one of those lucky people in driving distance, please go and e-mail me your thoughts/feelings/concerns to email@example.com.
*UPDATE: Good American customer service got back to me and told me, “A contour waistband is one that is higher in the back so that if fits the body better.” In other words, it’s just a waistband with a buzzy name.