Justine Skye Is the Worldâ€™s Realest Unicorn
Years before the world decided to worship at the altar of unicorn everything, Justine Skye was already making a name for herself as The Purple Unicorn on Tumblr.
Fast-forward a couple of years and sheâ€™s got a million followers on Instagram, a record deal with Roc Nation, a makeup collaboration with M.A.C, and one of the chillest dispositions about life.
Read on for our interview where we talked to Justine about makeup trends, why people canâ€™t stop hating on women who get social media famous, and how fake friends are the worst.
â€¨Unicorn everything is so in right now. As the Purple Unicorn, how do you feel about it?
I think itâ€™s pretty cool. I think that being a unicorn is just about being unique and itâ€™s for all those people out there who feel like no one understands them or they donâ€™t fit in somewhere. Unicorns are very rare and people think they donâ€™t even exist. And I guess nowadays being different is being more accepted.
When you teamed up with MAC, did you always know you wanted to do a purple highlighter?â€¨â€¨
Oh, yeah. I always knew whatever I did with them was going to be purple. People are always talking about glowing, and [how] they want to shine, so I just thought it would be dope to do a purple. Itâ€™s an iridescent powder, but I use it as a highlighter because I think itâ€™s a dope way to add a pop of color and some shine.
What do you think about the trend towards no-makeup makeup?
I think that itâ€™s dope, especially for everyday purposes. No one should have to put on globs of makeup everyday when they wake up. One, thatâ€™s just very tedious. And two, thatâ€™s very harsh on your skin. So I think itâ€™s dope people are becoming more comfortable in their natural state and putting on a little concealer here and there, some lip gloss â€” a little bit of mascara just to seem awake.
People still look down on women who launch their career from social media fame sometimes. Why do you think people canâ€™t stop hating?
Well, itâ€™s obviously looked down upon by people who are online consistently, to even know somebody’s gained fame through social media or the internet. Sometimes [that fame]Â has to do with a personâ€™s looks but itâ€™s more so knowing how to market yourself. And I feel like people donâ€™t understand it, but thatâ€™s a part of it. You donâ€™t understand why you want to know me, but you still do.
People on the internet are always gonna find something that bothers them to complain about. With social media, itâ€™s very easy to become known or gain a following basically for reasons that people feel arenâ€™t substantial. Iâ€™m not really sure why. Itâ€™s just a lot of angry people. Thereâ€™s a lot of hate. Once people realize [being social media famous] is what they want to do, then they too can do it. If itâ€™s not what they want to do, they can continue living their lives and we can all move forward and learn how to be more peaceful.
But social mediaâ€™s still very new to the world. Weâ€™re still figuring it out.
What do you mean when you say Instagram is an occupation?â€¨â€¨
[Laughs] It kinda is an occupation.
I mean people make money on Instagram. I make money on Instagram by simply posting something. A lot of artists do. A lot of people do. It has to do with the reach that you have. When you obtain a decent amount of followers then brands and businesses start to reach out to you to help promote their products or whatever theyâ€™re trying to get out into the world. Itâ€™s another marketing strategy for them.
So it counts as a job.
Youâ€™ve talked before about how much you wanted to be popular growing up, and now you are. Does being a part of the cool crowd feel the way you thought it would?
Well back when I wanted to be â€œcoolâ€ it was a different. I had a different idea of what cool was. I just wanted to be with the popular kids and do the popular stuff.
Nowadays I realize I was just super young and it doesnâ€™t matter how much money a person has, it doesnâ€™t matter how many followers a person has, or how known a person is. Everyoneâ€™s still normal at the end of the day. We still like to eat pizza and watch Netflix or take a random walk around the neighborhood. Thereâ€™s nothing really different except their jobs.
Whatâ€™s the best way to make new friends?
You donâ€™t make friends, you kind of just find them. Or they find you. Itâ€™s just about being yourself.
When you force friendships, it always turns into a disaster or you begin to realize this isnâ€™t who you are, not where you wanna be and now youâ€™ve gotten so deep into something thatâ€™s not even real to you. So you just gotta let it come to you or find it naturally. Friendships have to be organic or itâ€™s just a waste of your time.
A lot of your songs on 8 Ounces deal with heartbreak and betrayal, what kind of songs are you working on now? â€¨â€¨
A lot of my songs are more confident. As I get older and Iâ€™m learning myself, I become more confident in my sound and being a woman. I guess it has more to do with love. Iâ€™m in a happier place.
Are you superstitious when it comes to letting people hear your music?
Yeah Iâ€™m pretty superstitious, but Iâ€™m probably one of the most impatient people in the world and I like to get my friendsâ€˜ opinions on my music.
But most artists are sensitive about their work so you donâ€™t really want to play it for people. [You might] not get the reaction that you expected. Itâ€™s a very 50/50 feeling when you play your music for your friends or people who are close to you because if they donâ€™t like it, then for a split second you feel some sort of animosity towards them.
Then you have to remember that theyâ€™re actually your friends and theyâ€™re just giving you their honest opinion.
Whose opinion means the most to you?
Hmmm, I guess it would probably have to be Jay-Z.
Thatâ€™s a pretty good one.
Yeah, heâ€™s the boss of my label and heâ€™s a very, very, very very important person in the music industry so he kind of knows what heâ€™s doing. When it comes down to it [and] itâ€™s time to play the music for him, I guess his opinionâ€™s the one I look forward to the most.
Are you a morning person or a night owl?
More of a night owl. Definitely.
Who do you text the most?
[Laughs] I probably text my boo the most.
Yeah they tend to like it when you talk to them a lot.
What would you say is worse, fuckboys or fake friends?
Um fuckboysÂ â€” actually no no no, fake friends.
Yeah â€“ why?
Because you put your trust into them, you tell them things about you, you let them into your life and your world and then you come to find out theyâ€™ve been fake towards you is kind of just heartbreak. Fuckboys? Boys come and go.
Photography: Amber Asaly
Makeup: Rebekah Aladdin
Hair: Hair by Dimitris Giannetos at Opus Beauty using Oribe Hair Care