“The Art of All is the journey, it is the everyday, it is waking up and using your voice. Genius is everywhere.” JAY-Z

Jay-z is back in the designing business. After his succession at Rocawear, the entertainment mogul has designed a winter collection for Moncler and RocNation. Accompanying the campaign, the Moncler x Roc Nation collection designed by JAY-Z, is conceived as a set of modular elements – like record samples that build to a cohesive track – individual pieces that layer and resonate in harmony. The offer is laser-focused in terms of both iconic shapes and a reserved palette of white, khaki, black, and bolts of bright orange. Recognizable Moncler forms are remixed with a New York City swagger to strike new chords – like a dollar-green puffer in embossed croc print, with a waterproof tech pocket on the sleeve. Styles are reversible, inviting freedom and play: one jacket flips from nylon shell to leather, an overshirt shifts pitch – from twill, to cozy shearling. Details are considered and special – a new hand-embroidered mountain logo, a standout crystal-embellished ‘It’s not rocket science’ graphic on the back of a jacket. Boxy carded wool tees and a fine stocking stitch sweater exude understated casual luxury. Sweatshirts and hoodies team with baseball shorts, trackpants and trademark workwear-inflected trousers.

The Moncler x Roc Nation designed by JAY-Z collection is available now in select Moncler stores and on moncler.com

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