“The Art of All is the journey, it is the everyday, it is waking up and using your voice. Genius is everywhere.” JAY-Z
Jay-z is back in the designing business. After his succession at Rocawear, the entertainment mogul has designed a winter collection for Moncler and RocNation. Accompanying the campaign, the Moncler x Roc Nation collection designed by JAY-Z, is conceived as a set of modular elements – like record samples that build to a cohesive track – individual pieces that layer and resonate in harmony. The offer is laser-focused in terms of both iconic shapes and a reserved palette of white, khaki, black, and bolts of bright orange. Recognizable Moncler forms are remixed with a New York City swagger to strike new chords – like a dollar-green puffer in embossed croc print, with a waterproof tech pocket on the sleeve. Styles are reversible, inviting freedom and play: one jacket flips from nylon shell to leather, an overshirt shifts pitch – from twill, to cozy shearling. Details are considered and special – a new hand-embroidered mountain logo, a standout crystal-embellished ‘It’s not rocket science’ graphic on the back of a jacket. Boxy carded wool tees and a fine stocking stitch sweater exude understated casual luxury. Sweatshirts and hoodies team with baseball shorts, trackpants and trademark workwear-inflected trousers.
The Moncler x Roc Nation designed by JAY-Z collection is available now in select Moncler stores and on moncler.com
About The Author: Perry Johnson
Perrin Johnson is our senior features editor. Aside from Interviews and sourcing the best in beauty and fashion, Perrin enjoys Coffee and time with his family. Follow Perrin on Instagram at @editsbyperry
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