Heidi Slimane has officially found another campaign star, and she’s like really really REALLY iconic.
First Céline broke the internet with its spring 2015 ads featuring Joan Didion. Then Calvin Klein and Balmain chose to feature celebs like Justin Bieber, Kendall and Kylie Jenner, Kim Kardashian, and 90s supermodels Cindy Crawford and Naomi Campbell. But today, Jane Birkin has officially been announced as the new face of Saint Laurent’s “Le Smoking” campaign. And oh my gawd!
If you don’t know, Jane Birkin is a model, actress, and singer from the 60s and 70s who lived her life setting trends while everyone else followed them. Yeah, true fashion symbol type of shit.
Headed and photographed by Saint Laurent’s creative director, Hedi Slimane, Jane poses in Le Smoking tuxedo, which has been a signature of the label since the 1960s. Previously, Hedi has featured the likes of Joni Mitchell, Courtney Love and celebrity offspring Dylan Lee — but JANE BIRKIN?! Yeah, this one takes the cake.
I mean, Hermès did name a handbag after her for a reason!
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