How a Zero-risk Guarantee is Revolutionizing PR Opportunities for Emerging Artists
In today’s crowded social media landscape, independent and emerging artists face significant challenges in reaching new audiences. Financial barriers often limit their access to essential resources for effective promotion. Even when costs are low, the uncertainty of traditional PR services—where hiring a firm doesn’t guarantee media coverage—remains a major obstacle.
Amid these challenges, Mikel Corrente, founder of Purple Bite, is transforming the industry. His zero-risk or money back business model empowers musicians, actors, and creators who have struggled with promotion and audience engagement. This innovative approach not only gives artists a fair chance but also supports a team in Venezuela, fostering community growth across borders.
“I just had to listen to my artists/clients, hear their notes, recommendations, and what they would like to have in their ideal PR experience. That’s were the zero-risk came to mind and started developing” – Mikel Corrente
Mikel’s journey from Venezuela to the U.S. embodies the entrepreneurial spirit of Latino immigrants, who launch businesses at over twice the rate of the general population. This dynamic community accounted for 36% of new business launches in 2023, reflecting a commitment to innovation and resilience. Mikel’s passion for music and determination led him to seek opportunities where his creativity could thrive.
Inspired by bands like Blink 182 and Desorden Publico, Mikel played drums at 13 and hosted a radio show by 16. His experience at Warner Channel South America revealed the potential of a music career, but political and economic instability at home drove him to pursue a better life in the U.S.
Before founding Purple Bite PR, Mikel explored various roles in music, from sound editing to management, ultimately finding his niche in public relations. Now, as a Latino entrepreneur, Mikel is breaking boundaries and challenging outdated standards in the music industry. His heritage fuels his determination to trailblaze, proving that success is attainable regardless of where and how you start out. Immigrant-owned businesses like Purple Bite are poised to play a crucial role in the U.S. economy. Mikel’s journey exemplifies how fresh perspectives can disrupt the norm for the better, reflecting his commitment to making the music industry more accessible and inclusive for emerging talent.
Photos by Dasha Gladkov
