EOS JUST DROPPED THE LATEST LIP INNOVATION

eos’ latest lip innovation—#eosflavorlab Secret Menu– a bold, limited-edition collection inspired by viral drink culture, secret menu hacks and customization! Now live on evolutionofsmooth.com, this lineup features eos’ best-selling stick format, hot & trendy Super Balm, and a new Brown Sugar Bubble Lip Scrub for the ultimate mix-and-match experience.

 

Why You’ll Love It:

  •  Secret Menu Culture is Driving Flavor Innovation – Gen Z craves off-menu customization that feels unique.
  • Trendy, Limited-Edition Flavors – Inspired by big, iced craft drinks, viral refreshers, and bubble tea. Think Peach Yuzu, Brown Sugar Bubble, and Strawberry Acai—mix, match, and create your own custom flavor!
  •  A Lip Routine That Feels Like Self-Care – eos’ NEW, limited-edition Brown Sugar Bubble Lip Scrub + Super Balm Duo preps and nourishes lips for ultra-soft, date-ready smoothness
  • Affordable Indulgence – Luxe flavors and formulas, budget-friendly price

Super Balm / Lip Scrub Duo

 

Brown Sugar Bubble Lip Scrub/Marshmallow Fluff Blister Pack, $10.99 (Available on evolutionofsmooth.com and on Amazon.com)

  • Experience our limited-edition bubbly lip treatment duo! Brown Sugar Bubble Lip Scrub gently exfoliates, hydrates and smooths for the sweetest, softest lips. Marshmallow Fluff Super Balm deeply conditions and soothes, anytime day-or-night.
  • NEW Brown Sugar Bubble tastes like vanilla milk with swirls of brown sugar syrup and chewy tapioca pearls.
  • NEW Marshmallow Fluff tastes like a cloud of lightly toasted golden marshmallows.

Super Balm

”Pink Paradise” 3-mini tube pack, $10.99 (Passionfruit Agave/Strawberry Acai/Coconut Milk) (Available on evolutionofsmooth.com and on Amazon.com and Target.com)

  • Drench your lips in hydration with our limited-edition 24H Moisture Super Balm Minis. Wear alone or layer for a Pink Paradise refresher.
  • Super Balm is more than a lip balm. It’s a deeply-conditioning, ultra-protective, incredibly-soothing, impossibly-smoothing, anytime day-or-night dry lip treatment.
  • NEW Strawberry Acai tastes like ultimate summer refresher – strawberry nectar + passionfruit acai.

 

Strawberry Acai Single Tube Blister // Marshmallow Fluff Single Tube Blister, $5.99 (Available on evolutionofsmooth.com,  Amazon.com and 5/11/25 Target.com)

  • Drench your lips in hydration with our limited-edition 24H Moisture Super Balm.
  • Super Balm is more than a lip balm. It’s a deeply-conditioning, ultra-protective, incredibly-soothing, impossibly-smoothing, anytime day-or-night dry lip treatment.
  • NEW Strawberry Acai tastes like ultimate summer refresher – strawberry nectar + passionfruit acai.
  • NEW Marshmallow Fluff tastes like a cloud of lightly toasted golden marshmallows.

4-Pack Sticks *Comes with free, limited-edition sticker sheets to customize your balms with collectable eos stickers!

“Tropical Chiller” 4-Pack Stick, $10.99 (Pineapple Passionfruit/Mango Melonade/Sparkling Lime/Peach Yuzu) (Available on evolutionofsmooth.com, Amazon.com and Target.com)

  • Wear alone or layer these limited-edition yummy lip balms for a beachy Tropical Chiller.
  • Our dermatologist-recommended lip balm is formulated for sensitive skin and made with soothing shea butter, weightless coconut oil and protective antioxidants.
  • NEW Peach Yuzu tastes white peach agua fresca with a splash of cantaloupe over ice.
  • NEW Sparkling Lime tastes like key lime seltzer with muddled red berries.

 

“Sunrise Smoothie” 4-Pack Stick, $10.99 (Acai Blackberry/Raspberry Kiwi Splash/Passionfruit Agave/Strawberry Banana) (Available on evolutionofsmooth.com, Amazon.com and Target.com)

  • Wear alone or layer these limited-edition yummy lip balms for a fruity Sunrise Smoothie.
  • Our dermatologist-recommended lip balm is formulated for sensitive skin and made with soothing shea butter, weightless coconut oil and protective antioxidants.
  • NEW Strawberry Banana tastes like ripe summer strawberries blended with creamy smooth bananas.

 

“Nilla Milkshake” 4-Pack Stick, $10.99 (Marshmallow Fluff/Vanilla Crème/Salted Caramel/Vanilla Toffee) (Available on evolutionofsmooth.com, Amazon.com and Target.com)

  • Wear alone or layer these limited-edition yummy lip balms for a creamy ‘Nilla Milkshake.
  • Our dermatologist-recommended lip balm is formulated for sensitive skin and made with soothing shea butter, weightless coconut oil and protective antioxidants.
  • NEW Marshmallow Fluff tastes like a cloud of lightly toasted golden marshmallows.
  • NEW Vanilla Crème tastes like a silky vanilla frappe.

 

2-Pack Sticks

“Cherry Limeade” 2-Stick Pack, $5.99 (Black Cherry/Sparkling Lime) (Available on evolutionofsmooth.com, Amazon.com and 5/11/25 Target.com)

  • Wear alone or layer our limited-edition yummy lip balms for a fizzy Cherry Limeade.
  • Our dermatologist-recommended lip balm is formulated for sensitive skin and made with soothing shea butter, weightless coconut oil and protective antioxidants.
  • NEW Sparkling Lime tastes like key lime seltzer with muddled red berries.

 

“Peach Squeeze” 2-Stick Pack, $5.99 (Mango Nectar/Peach Yuzu) (Available on evolutionofsmooth.com,  Amazon.com and 5/11/25 Target.com)

  • Wear alone or layer our limited-edition yummy lip balms for a juicy Peach Squeeze.
  • Our dermatologist-recommended lip balm is formulated for sensitive skin and made with soothing shea butter, weightless coconut oil and protective antioxidants.
  • NEW Peach Yuzu tastes white peach agua fresca with a splash of cantaloupe over ice.

 

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