The Neutrogena Recharge and Glow Lounge at Lollapalooza
Each day from 10:30 AM to 2:30 PM guests were able to have mini facials featuring an array of products from the Neutrogena Hydro Boost product line along with mini massages and, of course, glam, before heading to the festival.
Neutrogena, for the first time, was a sponsor for Lollapalooza as the festival’s official sun care partner. On festival grounds more than 500,000 attendees, 20% of which were Hispanic or Latino, were able to apply and reapply Neutrogena Beach Defense via the many dispensing stations made available.
The products that were showcased in the Neutrogena Recharge and Glow Lounge were Neutrogena Hydro Boost Water Gel; Neutrogena Hydro Boost Rejuvenating Serum; Neutrogena Hydro Boost 100% Hydrogel Mask and the all-new Neutrogena Hydro Boost Hydrogel Eye Patches.
