We’re all too aware of the perils of washing a great denim jacket.
Even the CEO of Levis Strauss, Chip Bergh, advises people not to wash their denim. While speaking at Fortune’s Brainstorm Green conference, Chip said he was wearing a pair of jeans that had “yet to see a washing machine” in over a year. Like… what?!
However, letting a denim jacket go unwashed might not fly in civilized society. But don’t worry people, there’s a pretty simple solution, and it’s called “the freezer.” No like, all you need is a large plastic bag and your freezer.
First, you fold your jacket nicely and place it in the plastic bag. Then you place the bag in your freezer. Let it sit overnight! The cold temperature actually will kill any odor-causing bacteria. Usually, bacteria thrives in warm and moist environments, and that’s gross!
Not only will your denim jacket keep in its original state much better than placing it in the washing machine ever would, but your jacket will feel crisp and cool the next time you wear it.
Salinas returns to Fashion Rio with a show that stitched Brasilidade, nature, and movement—and opened a new space for beach wear fashion. The collection is a contemporary take on the natural world, drawing on the symbolic power of Brazilian birds like bem-te-vi, macaw, and sunbirds . Then the cherry on top of this beautiful show
Normando the iconic fashion duo , is the thread that ties together a rich tapestry of the Amazon with fashion at the helm. This new collection is Oscar worthy or ready for a night at the beaches of Rio . Dive in to be transported to a new universe where breathtaking silhouettes rule . Foto:
There’s a moment every year when fashion stops being just fashion and becomes spectacle. Coachella is that moment. A massive stage where music provides the soundtrack to a non-stop runway show, where every outfit is designed to be seen, photographed, remembered. And in spring 2026, there’s one element appearing across every feed, beneath every stage,
Designer Pedro Andrade, of Piet vibes with a wild mashup of reggae grooves, punk edge, and football swagger, all stitched together with a dash of street-smart charisma. He rolls through with a power duo: his own creative spark and a slick collaboration with Pool, the coolest drop from Riachuelo’s fashion squad. Think late-night city lights,
