Inside the Mind of Camilla Araujo: Content Creation, Staying Grounded, and Making an Impact
From navigating the fast-paced world of TikTok to staying true to her Brazilian roots, Camilla Araujo offers a refreshing perspective on what it means to be a content creator in today’s world. In this exclusive interview, she shares her insight on building a loyal community, the brands she loves to collaborate with and the advice she has for aspiring influencers looking to make their mark in a fun yet unique way. Keep reading below to learn just how Camilla took her love for social media and is building an empire.
FEATURE INTERVIEW:
How did you start your journey as a digital creator, and what inspired you to share your life online?
I’ve always posted my modeling pictures even before I started taking social media seriously. What really boosted me to the next step was becoming one of the most viewed people in the Mr. Beast Squid Game videos back in 2021. Being behind the camera is honestly where I’ve felt most comfortable. I just followed my heart and did what made me happy.
What themes or topics do you prioritize on your channels and why do they resonate with your audience?
I’m a very polarizing person, so I like to prioritize people who are also seen as controversial on my podcast. I want to give them a chance to answer questions that the public truly wants to know. Having hard conversations and humanizing people that have been dragged by the media is important, andI think it resonates with my audience because a lot of other celebrities and influencers just don’t have the courage to ask those questions or be associated with “controversial” people.
You were recently spotted at the Willy Chavarria Show. What did it mean for you to be part of an event with such a powerful impact on the Latin community and cultural Representation?
Attending the Willy Show, truly changed my perspective on fashion. It was the first time I saw clothes being used to tell such an impactful story on a worldwide stage. From the clothes, to the performance and the people walking in the show, everything was so perfectly curated. I am extremely honored to have been able to sit front row at a show and will always be such a huge Willy fan.
As a content creator and influencer, how would you describe the role fashion plays in your life and career?
The best part of being a content creator is being able to freely express the things that you love regardless of being paid. Fashion is an art, so learning about designers and the brands and what they stand for is genuinely so refreshing for me. I’m so enamored by some of these designer stories and the stories that they choose to tell with clothes. I realized that fashion shows aren’t just about designing clothes from pieces of fabric. It’s about curating an emotion by telling a story. In our world today, we truly need unity and fashion does exactly that.
Content creation routine: Can you walk us through a typical day of content creation, from idea to publication?
Not every day is the same, given that trends come and go. It also depends on the events happening that week or month. If I have something going on, I usually enjoy setting up the camera while I’m getting ready, just talking and being myself. Usually after I’m ready, I also film videos to trending audios and sounds that work for the moment . My favorite part is editing and posting the chaotic energy that I always have in my “Get Ready with Me” videos because I truly think it gives my audience an inside scoop of how my brain works.
How do you engage with your community and build a sense of belonging online?
People have followed me because they enjoy my bold and chaotic energy, which makes it easy to entertain them because that’s literally just who I am. I feel extremely grateful for the people who find real relatability within my content because it makes me feel like I have a sense of community beyond my inner circle.
Which Brazilian trends or cultural moments have influenced your content the most recently?
I mean, I have a pretty big Brazilian audience. I think they just enjoy seeing me speak Portuguese and tap into my Brazilian roots. I’ve made good friends with some big influencers in Brazil, who have taught me new dances, trends, and audios to use. It truly keeps me grounded to be able to integrate my culture into my American content as well.
What do you look for in a brand partnership, and how do you ensure authenticity with your audience?
I’ll always remain authentic to who I am over a check. The best part about brand partnerships is being intentional with who I work with to make sure it aligns with who I am.
Have you faced moments where staying true to yourself was difficult? How did you handle it?
At the end of the day, I’m 23. I’m constantly learning about myself every single day. I stay grounded by surrounding myself with people who love and truly know me and also support me through my growth.
Do you prefer short-form or long-form content, and which platforms are key for you right now?
I prefer short form content because it’s easier to mass produce. TikTok is definitely the platform I’m currently prioritizing just simply because I have a lot of fun with it.
What advice would you give to someone who is wanting to start out in content creation?
The best advice I could give to anyone trying to start off is to stay consistent and be willing to study why a video didn’t do well. Stay open-minded and be willing to learn the smallest things. The first two seconds of a video can change the outcome of views and numbers.
Where do you see your brand in the next 2–3 years and what new formats or ventures are you excited about?
I think thinking that far into the future can lead to a really clouded mind. I take everything day by day, follow my heart and do what I feel is right. I have a lot of fun things planned for the future and I don’t wanna give too much away just yet, but make sure to stay tuned because I’m constantly evolving and I’m so excited to share that with the world.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Photographer: Cameron Perry (@cameronperry)
Hair Stylist: Sean Fears (@seanchristopherfears)
Wardrobe Stylist: Joy (@jyotisha_)
Makeup Artist: Juan Alan Tamez (@boomkackmua)
