Branded Vs. Unbranded Moissanite: Which One Should You Buy?

Moissanite is a truly remarkable gemstone. This glittering jewel, made entirely in a laboratory, is an ethical and environmentally sustainable choice. Unlike diamonds, moissanite does not require mining. This means a lower environmental impact and the elimination of unethical labor practices.

In addition to this, moissanite is renowned for its exceptional durability. Moissanite is second only to diamond in the hardness scale and can sustain everyday wear without becoming hazy or dull. 

Also, moissanite is highly dazzling. With a greater refractive index than diamonds, this magnificent gemstone possesses fire and brilliance that you can’t fail to admire.

Because it is scratch-resistant, you can be confident that your stone will never lose its sparkle. In other words, your moissanite will shine for a lifetime.

Branded or unbranded diamond. Which one should you buy?

Moissanite, like diamonds, comes in various shapes, sizes, cuts, and hues. Moissanite rings are not all the same; some can be brilliantly clear with few defects, while others can be badly cut and have a grayish tinge. 

Third-party specialists carefully evaluate diamonds before being released into the market to guarantee you know what you’re buying. This holds vendors accountable and helps you avoid purchasing an inflated, low-quality stone.

Unlike the diamond industry, the moissanite industry is subject to little regulation. Even though moissanite is becoming increasingly popular, most clients cannot discern between high- and low-quality gemstones. 

This makes it simple for suppliers to flood the market with low-quality gemstones. These low-quality stones, known as “unbranded” jewels, have significantly worse cut and color.

Because no third-party business has analyzed these stones, some companies market them as having a higher grade than they are. Many merchants get away with selling unbranded moissanite to naïve consumers.

Should you buy unbranded moissanite? Well, you should avoid them and instead use the branded ones as they come with the most perks that include: 

You are assured of authenticity and origin.

Unbranded moissanite does not indicate its origin. This means that even when buying the piece, you aren’t sure where it was obtained from. 

On the other hand, branded moissanite discloses everything you need to know about the piece. Since the company wants to retain its reputation, you are guaranteed the highest quality moissanite stones through expert craftsmanship and grading.

Each stone has a certificate of authenticity laser engraved on the girdle. Each stone can also be traced back to its manufacturer. With these assurances, you can confidently get a lifetime warranty on your moissanite gemstones.

You are assured of quality

Purchasing branded moissanite also guarantees that your stone is of a good grade. Unbranded moissanite is frequently advertised as DEF (colorless), while it is much below the DEF range. 

It is also impossible to determine what level of quality control unbranded stones have undergone. You could unknowingly purchase a stone with a very low clarity grading, and you don’t want this. 

Every branded moissanite has a certificate of authenticity that details its qualities and grading. This means you can be confident in your stone’s cut, color, and clarity grading. As long as you buy your moissanite piece from a reputable store, you can rest assured that you will get precisely what you pay for.

You save money

Unbranded moissanite is often less expensive than branded moissanite, although it costs more in the long run. If you can’t be sure of unbranded moissanite’s beauty, craftsmanship, and authenticity, do you want to sacrifice quality for price? 

Branded moissanite commands a greater price because it is of the highest grade. Despite this, it remains a highly economical alternative to other gemstones. This means that when you go for the branded moissanite, you save a lot of money in the long run. 

Buying branded moissanite best practices

As much as we have said that you should always aim to buy branded moissanite, it doesn’t mean you should go at it blindly. You should pay attention to plenty of things when purchasing for you to buy the correct units. These things include: 

Level of sparkle: The level of sparkle in a diamond can be determined by its cut. In general, this can be done based on your aesthetic, but if you want to be strategic and obtain the greatest [and most] sparkle possible, there are a few factors to consider when selecting the cut of your moissanite ring. 

A cut’s facets give it its glitter; the more facets there are, the more sparkle. Facets are the cut edges that form the curves and edges of a shape, reflecting light and sparkling. 

A round brilliant cut is the most dazzling because it has the most facets, as proven by comparing it to an emerald cut, which, while gorgeous, is not as sparkly. So, when purchasing, always consider going for the moissanite with a round brilliant cut. 

Clarity: Clarity describes how clear a gemstone is. Internal marks’ are called inclusions, whereas external marks are called blemishes. The scale ranges from FL [flawless] to I1, I2, and I3 [inclusive]. 

To be safe, go for moissanite stones with a clarity grade of VVSI-2 [very slightly included], commonly known as “eye clean”. This means that your moissanite will appear flawless diamonds to the naked eye but for a fraction of the price.

Setting: A ring setting explains how a stone is mounted into a ring, which can be done in various ways that you may be unaware of. If you prefer a center stone that stands out, a “high set” ring is ideal because the stone is positioned on top of the band and creates a spectacular effect. 

Another thing to consider is the type of metal you want. Yellow gold engagement rings are currently in style, as the modest luxury aesthetic remains popular among the world’s fashionistas.

If you prefer the look of a platinum engagement ring, white gold is a less expensive option; however, the shine might wear off over time, revealing the yellow gold beneath, making platinum a more durable metal type.

As mentioned above, regardless of the setting you are interested in, ensure you buy your ring from a reputable store with a proven record. 

 

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