Jahver Is Building a Global Community One Live Stream at a Time
Jahver isn’t just making music, he’s cultivating a global movement. With a staggering 14M+ followers and a commitment to daily live streams, the innovative artist is blurring the lines between performer and community leader. In this revealing interview, Jahver discusses the influences that shaped his sound, the vision that drives his artistic choices, and how he balances the demands of a massive online presence with the desire for genuine connection and meaningful impact. Get ready to be inspired by an artist who is truly building a world of his own, one song and one live stream at a time.
FEATURE INTERVIEW:
JAHVER, let’s start at the beginning. Can you paint a picture of your childhood? What were some of your earliest passions or interests that hint at your future in the arts?
Growing up, I was homeschooled all the way until 10th grade, where I then joined public school for a year and a half (3 semesters). I believe that being homeschooled was a really great creative outlet where I had so much time on my hands to focus on the things that really mattered – what I was interested in, which was music at a young age, and growing in business.
At 12 years old, I was writing poetry, and I was a very shy boy growing up. I would show and share my poetry to only my mother. My dad had me sing songs to random strangers at the grocery store or maybe he would take me to a bar with an open mic. We would be eating dinner, and he would ask me to go sing on the little stage during the open mic bar, and I would go and do that. It was a great way to get the stage fright stuff out of the way when I was that young.
I believe that has helped me for when I perform music now. I have been on 7 tours, and nowadays I am 24 years old, and when I perform on stage, I do not feel that shyness anymore or that anxiousness. I am just so excited to get on the stage and perform my best for every single performance.
Growing up with Chinese, Colombian, and American heritage, how did that multicultural environment shape your worldview and creative sensibilities?
My mom is full Colombian, she’s from Bogota, Colombia. My dad is Chinese from Hong Kong. Fortunately, I was born in Florida. Unfortunately, I don’t speak those languages. I can understand a bit of it because growing up in a household with relatives and family members who spoke only those languages I was able to understand a bit of it.
But I would say that the culture from both sides – since both sides are very different in culture – it has shown me a lot of different things when it comes to the respect of the Chinese culture and the family orientation of the Colombian culture. I think it has really made me into who I am today. And I definitely share that within my music and my social content. I think it’s very beneficial.
I’ve had the opportunity to visit Hong Kong more recently and also Colombia, Bogota. And to see that culture in where it’s at, and to live there and to be there present, it was the coolest thing to see.
Can you share a particularly fond or funny anecdote from your childhood that shapes who you are today?
When I was around 12 years old, my parents also put me in modeling and talents, and acting. Which I was able to land a few gigs here and there. I did a bologna sandwich commercial once, but a funny story that I like to share is something that is kind of tied to me forever because my fans like to bring it up.
If you watched Dolphin Tale you can actually see me. I was an extra in Dolphin Tale and I was a very young guy so my fans like to watch the movie Dolphin Tale and send and tag me in photos when they see me on the screen.
How did you first get into creating content online at such a young age and what was that experience like as you built a massive audience?
I grew up in a smaller town called Ocala, Florida. It is the horse capital of the world. And it’s very rich in culture when it comes to horses and farmlands and cattle and all of these things. Although growing up I did not have much of an interest in farm animals I found more of an interest in making content.
Ten years ago I went to my parents and I told them I wanted to be a YouTuber, and they were like “what is that?” They were not too familiar with the term YouTuber or what social media was all about. But I knew that that was something that I wanted to dive into and I wanted to learn everything about.
So nine years ago I was 15 years old and my parents got me my first device. As soon as I created an Instagram account and a Musical.ly account (which is now TikTok), I wanted to use these platforms to garner an audience because I knew exactly who I wanted to be growing up and every single day I worked towards it. I even went live every single day and was able to make some money to get a house out here in Los Angeles when I turned 18.
When did you realize that music was more than just a hobby, and what specific moment or experience solidified your decision to pursue it as a career?
I like to tell people that I got into music through poetry when I was younger, but it was really about five years ago is when I started taking music seriously. I started producing more every single night in my bedroom and I started recording my own voice. I have three hard drives that have hundreds of songs on each, and I just wanted to learn everything about it.
To be honest, at first, I did not make music to share with the world; it was more so something for my escape from reality. And I really enjoyed it, so I got my friends involved. Next thing I know, North Star Boys (my group) is touring the world and we’re able to go on many tours together and accomplish amazing things. From there, that’s when I was telling myself that this music thing can become more than just a bedroom hobby or a bedroom escape, and I wanted to share my story and share experiences to the world through music and hope to inspire billions of people.
North Star Boys (NSB) provided you with a significant platform. What were some of the most valuable lessons you learned during your time with NSB, and how are you applying them to your solo career as JAHVER?
When my brother and I, Sebastian Moy, founded North Star Boys in 2021, we did not have any idea of having a leader. But then the project got started and I was with all of my friends, and we’re getting to know each other. The members of the group came to me one day and were like “Hey Oliver, we want you to lead us and speak for us if there is ever times that we have interviews or talk shows or anything like these things.” And I looked at them and I was like “Me? I never spoke for anyone, and I did not even consider myself an amazing leader at the time.”
So learning leadership and learning how to speak in a professional way, I would say is something that I have garnered through NSB as the project went on. I prayed every single day to be better at that because I think it’s a great quality to have in myself and in my team.
And how am I applying that to my solo career? Well, I have a team here that I am leading, and I hope that I can lead it better and better every single day. Also, when it comes to speaking, I’m very comfortable when it comes to interviews or anything of such, so I actually really enjoy speaking and telling my story through that.
Transitioning from North Star Boys to your solo career as JAHVER, what did you discover about your identity as an artist and how did that realization influence your new direction?
Through North Star Boys and the four years that we were together, we have made incredible and amazing memories together and experiences. By touring the world and by having such a strong fan base, it has shown me what kind of community I would like to build in my solo venture and what kind of new heights and new goals I can set.
I have a lot of goals but through live streaming, I like to use live streaming as a window into my life to document and to showcase going into these recording studios, going into these meetings so that those who may want to get started themselves, it is a great way in my opinion for them to see how I’m doing it as I do not have a blueprint in my solo career. I am learning all of this as time goes on and I believe that it will be a great way for someone to be inspired by this.
One day, I see myself on the Grammy stage sharing my remarks and giving a big shout-out and thanks to those who were there from day one who has watched the whole journey from the beginning to where it is now. I would like to say as well the Grammy is not the end of it. I have more goals even after that.
Can you recall a time when you faced criticism or doubt about your artistic vision and how did you respond to those challenges while staying true to yourself?
I think being so focused in on one thing in your life can bring a lot of creative blocks. I like to focus on two things and in my life right now that is music and my social media. When it comes to the live streams, focusing on how I can make the live streams more entertaining in a more approachable space for newcomers to come in and fall in love with this life that I’m building every single day.
I would say hitting these creative blocks are very, very important. They’re very normal but when I have a creative block within music, I go to social media and I come up with new ideas there and I polish ideas there and I find out by doing that by the time I go back into the music my mind is refreshed and I was able to get my mind off of a bunch of things when it came to the music side and vice-versa. So I would say not being so all-in one thing helps with preventing creative blocks and hitting roadblocks within that journey.
Was there a critical moment in your life when you made a decision to go from content creation to pursuing music full-time?
Well I had a lot of passion for music even at an earlier age but yes there is a moment that I recall it was on tour this past year 2025 – actually was our last tour and I’ve received thoughts from other people whether it’s staff members on tour or people just sharing their minds with me from their fan perspective and they would tell me “Oliver you have so much passion and I see so much dedication in this music even more so than the people that are surrounded by you why don’t you go solo? Why don’t you go solo?”
And my answer has always been well I’m focusing on the mission statement of the project the group NSB and it was a New York show I was standing there on stage and I gave the performance my absolute all I’m drenched in sweat I’m dripping from sweat from my chin. And I was thinking there on that stage while the crowd was screaming and clapping after a song’s performance that’s when I was like I would like to take this even further and share my personal story now. And that is my goal with what I do right now when it comes to the music.
Your music blends alternative pop, R&B and electronic textures. What artists or sounds have influenced your style and how do you integrate your diverse cultural roots into your music?
That is a good question. Chase Atlantic and Justin Bieber are the first artists that come to mind. There are also other few bands as well that come to mind when it comes to the inspiration behind my music, even going solo.
When it comes to my cultures that I like to share such as the Colombian roots and the Chinese roots that I have I like to incorporate actually those languages into my songs. For an example, I have a song called Nocturnal with NSB where I wrote it in Spanish and I was able to share that with my fan base. And even reggaeton and elements from Chinese music, Chinese R&B –
Chinese Rap. When I visited China or Hong Kong I was able to attend a few concerts over there
and I was able to be inspired by the music so I like to really bring in my culture when it comes to creating music.
Can you tell us a story behind your debut single “INNOCENT”? What inspired the song, and what message do you hope to help listeners take away from it?
“INNOCENT” is a song about conflict between a relationship where the understanding is both sides are not perfect but one side and my side wants to rebuild things and wants to continue and the other side wants to play victim and play innocent. And which that makes it very difficult to continue a relationship.
I thought that this song was a very personal song when I wrote it and actually when I went to the studio it was in the middle of NSB disbanding and I had a lot of these strong emotions so I went to the studio with an amazing producer Riley Urick and I had no idea what the melodies were going to be like or what the lyrics were going to say, I just had these feelings that I brought into this studio. And I hopped onto the microphone and I was able to just free-style and all of these words were coming to me.
I like to write in a prayer to the Lord before writing these lyrics. And I wrote a prayer, and the prayer said that, I want to use this song to help those that are going through a difficult relationship for them to feel seen and for them to maybe get a better understanding of where they are in the relationship. And sometimes you’ve got to let go and that is the best thing for you and for a person or thing that is so strong, that has been so strong in your life. So that is a very personal song and I hope that when people listen to it it can help them get through a tough time in their life.
Can you express your personal style through fashion? Are there any designers or brands that you particularly resonate with?
I’m big into fashion. I went to Paris Fashion Week in a prior fashion week and I’ve also dived a lot into the fashion world as my career went on, especially in the past four years. I’m also building a brand of my own and it’s similar to the style that I wear. A lot of fans they are familiar with my style and I like to share that. When it comes to the fashion sense of it, even culturally I like to intertwine it with my fashion.
How has your global community of 14M+ followers influenced your approach to music, and how do you engage with them on a deeper level through your art?
I like to share as much as I can and if not everything I can with my audience and fan base. And I believe by live streaming every single day currently – as of you know answering these questions for this interview, it is day 95 – and I believe that that is the best way to get close with an audience. To get close with my fan base is to showcase my everyday life, my ups and downs and it has been the best decision. It has built such a strong community and I do not plan on stopping.
Given your massive online following, how do you balance the desire for authenticity and vulnerability with the need to protect your privacy and mental well-being?
I’ve been on social media for nine years, and I believe that I am seeing a new shift in era when it comes to having influence online. We’ve seen and we’ve all been a part of the Instagram pages where it’s so picture perfect, and I can understand providing that positivity space is great for a fan base to find it as an escape. But going into the future of social media, I think that’s also sharing the lows and the challenges within my career and my direction and where I want to go is also healthy to showcase the realness of what I do. I find it very inspiring when I get to hear stories of other artists explain their challenges and their ups and downs, and I like to not just explain it but actually showcase it even as I’m going through it.
Given your commitment to representing cultures that don’t always get a spotlight, what responsibility do you feel to use your platform to amplify underrepresented voices and stories?
Growing up I felt like there was a lack of Asian American representation. So not just through North Star Boys as a project, NSB, that I wanted to be that light and be that voice for Asian Americans to inspire them. Growing up I had Ryan Higa and I always looked at his content as such an inspiring thing because he looked very similar to me. And I’d like that to be something that I can bring to the next generation of Asian Americans by continuing that mission statement from NSB into my solo career. So that the next generation of Asian Americans are able to resonate and find a voice through the content and the music that I make.
How would you describe your journey into building a platform?
That is a good question. I would like to describe my journey as a beautiful chaos where there are lots of ups and downs but I feel so grateful to even go through these challenges to learn more. I love the learning process of these things. And although that it’s very challenging at times, I believe nothing is impossible. And no one is a failure unless they quit. So any obstacle can be placed into my road but as long as I have some time to think about it and find a way around it, the road shall continue.
You have exciting collaborations in the pipeline including those outside of music like in fashion. What can you share about these upcoming projects, and how do they reflect your broader vision as an artist?
I’ve had the opportunity to sit down and meet with the owner of B.B. Simon. Simon himself and his team at house. I have become very inspired by what he has accomplished. And I like to take that inspiration into action when it comes to building fashion in my own world and even bring that over into music. I think fashion is an art alongside music as an art. When it comes to
collaboration and music, I would love to collaborate with artists such as Justin Bieber, Chase Atlantic, and The Kid Laroy. These are artists that I enjoy listening to their music, and I think getting in the room with them could result in some magical tunes being created.
Given your commitment to authenticity, vulnerability, and representing underrepresented cultures, what specific stories do you hope to tell through your music, and what impact do you aspire to make on your listeners?
Through being authentic and showcasing my everyday life through live streams, I like to share a story that ties into my music where it can inspire people to take that leap of faith on their own and to commit to a journey or passion of their own to get started on their career. I believe that every individual has a story to tell. It just depends on how that individual would like to share it.
What is your dream for future projects?
I’m working on albums and projects that I’d like to release in the soon future. With this will also come touring and shows. There is no better feeling than being face to face with someone who has been listening to my music or been watching my content. Maybe they are a familiar name who comments and chats a lot on my content that I’m able to recognize and to hear their stories
when I’m in front of them at my show (maybe through a meet-and-greet or something). It is super motivating and it’s the reason why I continue to do what I do. So I do plan on hitting the road again soon and performing this time around in front of more people. I want to perform in front of thousands and thousands at the SoFi Stadium.
Looking ahead, what are your biggest aspirations for your career as JAHVER, and what kind of legacy do you hope to create in the music industry?
The reason I like to document my every single day is because I believe that it will be a beautiful story. And although right now, I’m just getting started in this journey. This story is something that I want to have as a legacy where it shows and represents resilience, dedication, persistency, consistency. And through that, I believe that it will inspire millions and maybe even billions of people to stay true to themselves and start their own journey.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Writer: Frida García D Adda (@fridadda_)
Photographer: Mima Dream (@mimadeurim)
