Brazilian Pop Star Izzy La Reina Is Just Getting Started
As a Brazilian artist who has been living in the United States for over a decade, Izzy La Reina found the perfect backdrop for blending her Brazilian roots with other Latin rhythms in Miami—a vibrant, multicultural city. Following her EP “FORASTERA“, she is stepping back into the spotlight with “Verano Infinito, Act I“, a six-track project infused with a sensual and captivating atmosphere. Produced by WÖRRIES and creatively directed by Izzy herself, the tracks draw influences from pop, reggaeton, and urban music. The project flows effortlessly between Spanish, Portuguese, and English, creating a sonic summer that celebrates freedom, love, and those sun-soaked days that linger in our memories. Check out our exclusive interview with the singer and discover the work of Latin music’s rising star—a name you’ll definitely want to keep on your radar!
FEATURE INTERVIEW:
Did singing in English and Spanish come naturally, or was it a strategic decision? How did that unfold in your career?
It came super naturally. I was born and raised in Brazil until I was 15, then moved to San Francisco with my dad. Since then, I’ve been surrounded by Americans and Latinos, so both English and Spanish became a part of my everyday life. I grew up listening to a lot of American pop and Latin music, so blending those sounds in my own work just made sense. Now I live in Miami, my best friends are American and Hispanic, and my family is Brazilian — I’m a mix of cultures and languages in every way.
What has it been like building a music career in the U.S. as a Brazilian artist? What are the biggest challenges and discoveries?
It hasn’t been easy! From the beginning, it was hard to find my lane and the right team. Just being an immigrant comes with a lot of challenges — people see you differently. I had to work twice as hard to be understood and taken seriously as an artist. When I first got signed, my label wanted me to do 100% English Pop/R&B, but I had to stand my ground and fight for my vision — mixing my cultures and languages. At one point, I even considered creating things just to be liked. But I learned that my uniqueness is my strength, and now I fully embrace it.
What part of Brazilian culture do you hold on to most, even living far from home?
There was a time when I got a bit lost in American culture and felt disconnected from my roots. But after spending some time back in Brazil last year, I reconnected with who I really am. One thing I’ll never let go of is the warmth and joy of being Brazilian. I truly believe there’s no people more vibrant and full of life — and I always carry that energy with me, wherever I go.
What can fans expect from your debut album? What kind of sound and story are you building?
They can expect my most honest and raw version yet. I’m in a much more confident and mature place now. I’ve gone through a lot that broke me and reshaped me, and that deeply influenced my sound and lyrics. I used to hold back a bit, but not this time. During the creative process, I allowed myself to be completely free — every concept, melody, and lyric came naturally. For the first time, I created a project that’s cohesive in both story and sound. I’m really proud of it.
In your videos and music, you come across fierce and full of attitude. But who is Izzy behind the scenes?
That’s only half of who I am! People are usually surprised when they hang out with me because I’m such a goofball. I’m joking around 98% of the time. I also have a tomboy side — people think I’m super feminine, but honestly, I’m a little dude half the time and I love that about myself.
Who are your biggest musical inspirations? Any artists who shaped your journey or still influence you today?
Beyoncé is my biggest inspiration, period. She’s helped shape not just who I want to be as an artist, but also why I do what I do — she taught me about purpose. I also love Bad Bunny. His music and cultural impact, especially here in the U.S., made me believe I could break barriers with Latin music too. And Rosalía — she’s one of my favorites. Her creativity and boldness constantly inspire me.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
Writer: Gillian Caetano (@gilliancaetano , @gcaetanocomunicacao)
Brazil Editor: Leonardo Loreto (@leonardoloreto)
Photographer: Aimee Bringas (@aimeebringas)
