Why a Remake of the Spice Girls’ ‘Wannabe’ Is Going Viral
If social media was big back in the 90s, the Spice Girls would have been going viral af 24/7. In fact, a remake if one of their videos is going viral as we speak.
This morning, on the 20th anniversary of one of your favorite Spice Girls songs, “Wannabe,” Victoria Beckham shared a remake of the video from Project Everyone, on her Facebook page, and it’s now blowing up.
At the time of writing this article, the video had already been watched 6.9 million times on Victoria’s Facebook page alone, and had been shared 124,591 times.
But at the risk of sounding like an asshole (Project Everyone is a charity after all), why remake a classic Spice Girls song that was already perfect anyway?
As it turns out, it’s just another example of really smart marketing.
See, there’s nothing sexy about “The Global Goals” that Project Everyone is supporting.
In 2015, the world leaders at the UN General Assembly agreed on 17 global goals, ranging from eliminating poverty and world hunger to promoting gender equality and economic growth, and the whole purpose of The Global Goals is to make people actually care about this and hold all the world leaders accountable to their promise to work towards achieving these 17 goals.
Something anybody would try to get involved with besides sharing a link on Facebook? Ehhhh.
Trying to capitalize on the viral nature of the video, Project Everyone introduced the #WhatIReallyReallyWant movement, which thankfully is so simple that people might actually do it.
From now until September, Project Everyone invites people to use the hashtag #WhatIReallyReallyWant to share pictures of things that people really, really want, which will then be assembled into a dossier to hand to the world leaders at the next UN Global Summit.
We’re assuming they’ll filter out all of the thousands of pictures of giant piles of cash and hot shirtless men that assholes (like me) will undoubtably post on social media over the next couple of months.
Like we said, there’s a reason why Project Everyone built their entire PSA video around an incredibly popular throwback song.
It’s literally the only way they thought they could get people to pay attention long enough to get involved.
For her part, Victoria Beckham could not be more stoked about this “partnership,” if you can call it that.
“I think this film is a wonderful idea,” Beckham said in a statement. “How fabulous is it that after 20 years, the legacy of the Spice Girls’ ‘Girl Power’ is being used to encourage and empower a whole new generation.”
Pretty fucking fabulous, Posh.
Or that is, it will be pretty fucking fabulous assuming Project Everyone’s viral gamble actually pays off in the long run and we don’t all just forget about #WhatIReallyReallyWant within the next 24 hours.