Viral Hamden Twins Lauren & Katie Talk About the Importance of Fan-Engagement
Lauren and Katie Hamden, also known as the Hemden twins, have grown their following immensely over several years. With 600k Snapchat subscribers and 500k Instagram followers, the twins’ fans are both loyal and organic.
Though the duo have found what works for them content-wise, the beginning stages of their online influence didn’t come easy. When they began creating content, Australia’s Hamden twins said they applied their energy to a lot of trends that weren’t suitable to them. Through trial and error, they eventually landed where they were meant to be.
“When we first started social media, we were super excited just like everyone else and we tried to do anything to fit into trends that didn’t suit us,” the Hamden twins said in a joint statement.
“We would think, ‘What can we do today to get views?’ and honestly, that’s a horrible way of thinking. Now that we are older, we have realized it’s not that deep… that era of our life was actually embarrassing, but we guess it needed to happen to learn our lesson.”
The Hamden twins also spoke about the importance of engagement with their followers, saying that their audience has had a big influence on how they’ve shaped their content style
“Engagement with our audience takes up most of our brain capacity to be honest. At the end of the day, we chose this career and want to do well at it — just like any other job. Good engagement indicates we are doing something right and on the right path. Especially at this point in our careers, where we are finding what content suits us. Seeing it perform well is a great feeling,” the twins stated.
Fortunately for Lauren and Katie, their relationship with their fans continues to grow. Not only has their influence created a lucrative income with over $300k a month, but it has also allowed the twins to expand their horizons and explore their creativity even more than before.
Once they became viral online, the Hamden twins were given opportunities to do more than modeling. Lauren, who has an eye for design, is in the middle of creating a fashion line full of items that represent their “personal style.” Katie is also working on a project, producing music that she’s “eager” to soon share with her fans.
