TogetherWith and PARABOLES Explore the Creative Opportunities in Space
For thousands of years, mankind has pondered space. From Babylonian projections and mythological explanations to the mathematical models put forward by the ancient Greeks, space and its proliferation of possibilities have sparked humanity’s innate curiosity and creativity. Given the stark advancements of the last half-century, these expansive imaginings and “what ifs” have fought to stay ahead of technological innovations. As suborbital and orbital space tourism flights increasingly light up the sky—uniting even the most unlikely of geopolitical rivals—humanity inches toward a previously unimaginable accessibility to this great beyond. The question becomes: what might, or rather, what could humanity look like once we have arrived in space? And could art serve as the great connector—a universal language that transcends emotional and cultural boundaries—as it has done for so many millennia here on Earth?
This is exactly the question posed by PARABOLES, the first full-scale choreographed multimedia performance captured in microgravity, led by theatrical innovator and showmaker Natasha Tsakos, and championed by its communications agency, TogetherWith, which they discussed in a roundtable setting at their inaugural Space Salon event held at Superblue Miami. The evening was part conversation, part demonstration, featuring a program centered around the groundbreaking project that is PARABOLES, with in-depth discussion on the artistic and technical workings of training for performances in zero gravity—and, indeed, how artists, companies, and organizations might adapt their storytelling as humanity moves into space.
Brandi Lafontaine, CEO of TogetherWith, joined the panel and explained her radical approach to championing clients who live at the intersection of art, science, and technology—treating them as active materials rather than fixed labels. While the event introduced Miami to this innovative project, it also acted as a launch for TogetherWith’s new Miami hub, as the creative agency announced the acquisition of the reputed Miami marketing agency Raygun.
“We don’t see these fields as separate worlds,” said Lafontaine. “They’re ingredients of the same future. Supporting PARABOLES is exactly the kind of work we want to champion in Miami.”
With offices in Miami, Toronto, Buenos Aires, and Louisville, TogetherWith has built cross-continental bridges that allow its teams to work seamlessly across industries—from health and automotive to arts and emerging tech. Their work with PARABOLES demonstrates how a team deeply rooted in a city can also cultivate culture beyond borders.
PARABOLES was the touchpoint everyone in the room returned to. Tsakos guided attendees through scenes and engineering questions alike, tracing the work from dramaturgy to rigging. The project reframes brand collaboration as a total reimagining of content and form for a new frontier that integrates narrative, hardware, and human experience. It reveals how a creative brief can demand the same patience and iteration as a scientific pilot, allowing both disciplines to enrich each other.
It seems that, much like PARABOLES’ merging of art and space exploration, Raygun and TogetherWith’s collaboration enables larger experiential projects, deeper technical partnerships, and a clear option for brands seeking culturally informed, technically ambitious work across the Americas.
Closing her presentation, Tsakos challenged guests to consider their role in shaping humanity’s next great narrative as the first generation of space travelers prepares to take flight. “What stories will they tell? Will they describe an extraordinary encounter or an expensive trip to a glorified hotel?” she asked.
And so too does TogetherWith, as they begin to stoke the flames of public dialogue about performing in space.
