Storm Reid Is in Her Sweetest Era — and It Smells Like Coach Cherry
There’s something about a cherry moment that just hits. It’s flirty, a little nostalgic, a little dangerous—and right now, it’s everywhere. Enter Storm Reid, stepping into her newest role as the face of Coach’s latest fragrance drop, Coach Cherry.
And no, this isn’t your typical overly-sweet, teen-coded scent. This one grows up.
Coach is calling it a celebration of New York energy—bright, fast, expressive—and honestly, it tracks. The campaign leans into that effortless confidence Storm has been owning lately: polished, but never trying too hard. The kind of girl who doesn’t need the room, but somehow still runs it.
The fragrance opens exactly how you’d want it to—juicy cherry, a hit of mandarin, and just enough pink pepper to keep it from feeling predictable. Then it softens into florals (jasmine, magnolia, rose—yes, all the pretty ones), before settling into something warmer and a little addictive with patchouli, tonka, and ambrofix.
Translation: it starts playful, ends expensive.
There’s also a deeper play here. The scent pulls from Coach’s iconic cherry charm—one of those tiny accessories that somehow became a whole personality. Now it’s bottled. It’s branding, but done right—turning something visual into something you can actually wear.
And Storm? She makes it make sense. She’s been moving in that quiet-it-girl way for a minute now—choosing roles, campaigns, and moments that feel intentional. This just feels like the next step.
Coach Cherry is currently retailing at $138 and already sitting in that “main character fragrance” category for the season. Shop at Ulta
